Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Franco Manca and Real Greek owner slumps to £14m loss as boss quits

      Franco Manca restaurant exterior showcasing the vibrant storefront and bustling street atmosphere in a busy city location.

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Brentford in talks to host Shakhtar Donetsk Champions League fixtures

      Breaking news update with diverse business professionals discussing market trends in a modern conference room setting

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      New City venue rethinks competitive socialising… again

      Poolhouse at Square Mile City, Liverpool Street with modern architecture, reflecting vibrant urban development

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Friday 14 November 2025 6:30 am  |  Updated:  Thursday 13 November 2025 9:19 am

WRU chiefs should eat humble pie over empty Wales rugby stadium

By: Ollie Phillips

Add as a preferred source on Google
Getty Images logo displayed on a smartphone screen against a blurred background, representing digital media and stock phot...
The stadium was empty and Wales rugby boses should take responsibility

The redeeming factor for Wales in their 28-52 loss to Argentina in Cardiff is that only 50,000 had to watch it inside the Principality Stadium.

That’s not because the team’s national arena has a 50,000-seat cap for this game, or because renovation works forced the closure of a stand. It was because millions of Welsh patriots decided to vote with their feet and disassociate themselves with a national team whose record sits at 19 losses in 20 matches.

That’s 24,000 empty seats for a team which represents a passionate rugby nation, and it is the lowest crowd in Cardiff for nine years.

And there are fears their match next weekend against New Zealand could post a fixture attendance of below 70,000 for the first time in two decades, while their concluding match against the world champions South Africa could be a woefully attended (non) spectacle.

I feel for the fans across the River Severn with the governing Welsh Rugby Union somewhat burning the fingers of those who literally maintain the existence of the game at a grassroots level.

Wales in a rut

But it could get a hell of a lot worse; Wales’ next game is up against Japan. Wales and Japan are fighting for the final spot in Band Two ahead of the World Cup group draw.

The top six sides will not play each other in the pool stages and finishing outside of the top 12 means you’re guaranteed to play two of the teams above you in the pool stages. For Wales that could be a combination of South Africa and Australia. Brutal.

Read more

Do the Prem Rugby semi-finals need a Welsh URC team?

Getty Images logo on a digital screen in a business news article context, highlighting media and photography industry.

And it gets worse still, because Japan could lose against Wales this weekend before beating Georgia later this month to reach 12th. It is out of Wales’ hands.

RankTeam
1South Africa
2New Zealand
3Ireland
4England
5France
6Argentina
7Australia
8Scotland
9Fiji
10Italy
11Georgia
12Wales
13Japan

Humble pie

But the WRU chiefs should eat humble pie and accept that this is where the game is, and they should accept the role successive administrations have played in pushing fans away.

Wanting to cut the number of professional teams to two, and then deciding it will be three, riled up thousands of fans – and the four regions. They’ve almost decided to sit somewhere between the status quo and radical change, resulting in little movement.

Rugby union is widely considered the national sport of Wales, but for how much longer? Sure the football team plays at the much smaller Cardiff City Stadium but they’ve curated a culture that’s infectious. The “us against the world” mentality cannot be replicated at the Principality, because it effectively it’s “us against us”.

A quick search on the WRU website shows empty seats for this weekend’s match against Japan but the cheaper price point has limited the damage.

But take a look at the tickets for South Africa and not enough have been sold to open the back half of the top tier, with thousands of seats free across a number of blocks. Not good.

Former England Sevens captain Ollie Phillips is the founder of Optimist Performance. Follow Ollie @OlliePhillips11

Read more

Prem Rugby needs to switch up its calendar to stop final being banished to fringes

GettyImages 2220159051 showing a significant news event with key figures discussing major topics in a formal setting

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport
  • News

Categories

  • Sport Business
  • Business
  • Sport

People & Organisations

  • Autumn Nations Series
  • cardiff
  • Principality Stadium
  • Rugby
  • Rugby Union
  • Wales
  • Wales rugby
  • WRU

Related Topics

  • Rugby Union

Trending Articles

  • Who could be Andy Burnham’s Chancellor? 

  • Reeves’ new tax charge on cash ISAs faces fierce industry backlash

  • As it happened: Stocks recover after markets rocked by tech-sell off; US claims ‘good foundations’ of Iran deal

  • Coca-Cola brings in restructuring lineup over failed Costa sale

  • As it happened: FTSE 100 finishes higher as US-Iran talks progress and Starmer resigns; Space X shares fall after bond sale

More from CityAM

  • Do the Prem Rugby semi-finals need a Welsh URC team?

    Sport Business
    Getty Images logo on a digital screen in a business news article context, highlighting media and photography industry.
  • Prem Rugby needs to switch up its calendar to stop final being banished to fringes

    Sport Business
    GettyImages 2220159051 showing a significant news event with key figures discussing major topics in a formal setting
  • Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money?

    Sport Business
    Business professionals discussing strategy in a modern office, highlighting teamwork and collaboration in a corporate setting
  • Platitudes in women’s sport are empty, patronising and offensive

    Sport Business
    Business professionals in a conference room discussing strategy with a presentation screen displaying key market trends.
  • England’s secret weapon against World Cup heat? British company’s £26 product

    Sport Business
    Breaking news scene with journalists interviewing a business leader in front of corporate headquarters, microphones and ca...
  • Dallas, Boston, New York New Jersey: Inside England’s Fifa World Cup stadiums

    Sport Business
    Getty Images logo against a sleek, modern background, representing the influence of media in the business world
  • Rugby needs its Premier League to step up and take control, Raine says

    Sport Business
    Breaking news event with journalists and cameras gathered, capturing a press conference in a bustling city environment
  • Why investors will be keeping a close eye on rugby’s Nations Championship

    Sport Business
    GettyImages 2247278074 features a professional meeting with diverse business executives discussing corporate strategy in a...

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies