Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Starmer will resign, Trump says

      Number 10 Downing Street entrance with iconic black door and brass letterbox, symbolizing UK Prime Ministers official resi...

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Why 2026 World Cup is when AI becomes the interface between fans and football 

      GettyImages 2280946892: Professional meeting with diverse business executives discussing strategies in a modern office set...

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Fogo de Chao nominated for Best Casual Dining Toast award

      Fogo de Chão restaurant exterior with vibrant signage and bustling entrance at popular city location

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Tuesday 03 December 2013 9:55 am

3 reasons why a free trade deal between the EU and China is a match made in heaven

By: Jeff Misenti

Add as a preferred source on Google

David Cameron's recent call for a free trade deal between the European Union (EU) and China was met with icy scepticism from the EU. David Cameron criticised those who wanted to erect a "bamboo curtain" between China and the EU. However an EU spokesman said in a press conference that any such deal would be "premature."

Here are three reasons why a free trade deal between China and the EU is if anything long overdue.

1. Cheaper goods and more efficient business

A wealth of cheaper goods will become available to consumers in both areas raising living standards. Chinese and European companies being kept on life support by protectionist policies will come to an end, allowing capital and labour to be reallocated to things they are more suited to. There will be new opportunities for job creation in Europe, as a burgeoning Chinese middle class seeks high end European food products and brands. Many member states have already been rapidly increasing their trade with China and some have produced estimates that show the benefits of lifting tariffs.

Exports from the UK to China have increased by 20 per cent in the first three quarters of this year alone. The UK government has estimated that if tariffs were lifted in the 20 sectors where tariffs are the highest, UK exporters would save $1bn (£826m) a year. Europe would not see a mass destruction of its productive industries due to China's lower labour and capital costs as the continent has largely adjusted to these changes.

2. New opportunities for business investment and tourism

Trade liberalisation could lead to greater security and confidence for European investors. Currently just 2.1 per cent of overall EU foreign direct investment (FDI) is in China, this figure could rise markedly should China and the EU embrace free trade. Further easing of tourism could also add billions to European economy with Chinese tourists already representing a significant part of the European luxury goods market.

China is likely to remain a large exporter of capital over the next decade and would benefit from investing surplus savings in Europe.

3. Speed up Chinese reforms

Joining the World Trade Organisation assisted China's programme of domestic reforms, a China EU trade deal could do the same.

China is the EU's second largest trading partner and the largest source of imports while the EU is China's largest trading partner. Bilateral trading between the two was insignificant a few decades ago but is now the largest in the world. In 2012 China was already the EU's most important trading partner with trade estimated at  €433.8bn (£358bn).

After the European Union's recent trade deal with Canada and ongoing talks with the United States there is little reason why the EU should shy away from embracing free trade with one of the world's most important economies.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • CityAM Content

Trending Articles

  • As it happened: Pound dips and stocks slip as Andy Burnham victory triggers political uncertainty

  • Starmer will resign, Trump says

  • Kaleb Cooper: Brits don’t care about the price of milk 

  • Judge rejects Gatwick Airport bid to block new relaxed runway slot rules

  • Iran to close Strait of Hormuz yet Trump threatens toll

More from CityAM

  • Starmer agrees investment deal with Japan as EU deal questioned

    Politics
    UK and Japan leaders discuss bilateral trade agreements at a high-level government meeting in London.
  • Starmer weighs cut to EU student fees in bid for Brexit reset

    Politics
    Prime Minister Keir Starmer speaks at a press conference addressing future leadership rumours, wearing a navy suit and tie.
  • UK manufacturers facing ‘steel quota cliff edge’

    Industrials
    The steel industry has been particularly badly hit by rising energy costs
  • Gulf trade deal: Britain should learn from the success of Dubai

    Opinion
    Dubai skyline featuring iconic skyscrapers and modern architecture under a clear blue sky, showcasing the citys urban land...
  • The EU has regulated itself out of the AI race but the UK is still in the game

    AI
    Keir Starmer and Ursula von der Leyen in discussion at a political summit meeting, emphasizing UK-EU relations.
  • UK in line for fresh US tariff hit as Trump proposes ‘forced labour’ levy

    Economics
    Breaking news conference podium with microphone, focused on speakers notes and event backdrop, set for journalist updates
  • China’s Chery poised to strike deal with Nissan to build cars at Sunderland plant

    Business
    Chery Tiggo 9 SUV exterior design showcasing sleek lines and modern features in a press kit release image
  • Why can the Faroe Islands build faster than Britain?

    Opinion
    Underwater roundabout in the Eysturoy Tunnel, featuring modern engineering and design, credit Getty Images

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies