Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      The next person to shop your store may not be a person at all

      AI shopping agents are rewriting the rules of online retail across North America

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Cohere's Aidan Gomez bets the house on 'sovereign AI' with Aleph Alpha merger valuing the group at $20bn

      Cohere CEO Aidan Gomez on stage discussing the Toronto AI lab's strategy

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Moonvalley's Naeem Talukdar is selling Hollywood the one thing rival AI video tools cannot: legal cover

      Moonvalley's Marey AI video model produces Hollywood-grade footage trained on licensed data

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Monday 28 February 2022 7:08 pm

Why your next ski break should be in Austria’s Ischgl & Kappl 

By: Simon Miller

Add as a preferred source on Google

“Relax if you can” is Ischgl’s motto and for a high quality, luxury ski destination the place is hard to beat.

Walking down Ischgl’s main drag opulence hits you like a diamond-encrusted knuckleduster. Four and five star hotels rule the strip. Our choice was Hotel Piz Buin – all the luxury I could wish for but also crucially just 50 meters from the main lift.  
With check-in just 90 minutes after leaving Innsbruck airport, and the lifts so close, I was beginning to understand “relax if you can”.  

The lure of luxurious pampering is never more than a finger click away but it is important to remember that the skiing in Ischgl is also outstanding.

The main ski area features a fantastic bowl emanating from a high alpine meadow – the “Idalm”. Surrounding ridges provide pistes facing in all directions including a long run down to the duty free Swiss village of Samnaun. These high alpine meadows are a feature of Austrian ski areas generally, and because meadows need much less snow to be skiable than rocky pistes, the “depth of snow” stats are somewhat meaningless when comparing resorts in different regions. Ischgl, partly attributable to its high meadows, has one of the longest ski seasons in the alps.

For passionate skiers, finding untracked powder after a big snowfall is the Shangri-La. In this pursuit you are usually in competition with 100s of other powder junkies. Here is where the cost of living in Ischgl is your ally: it prices out many of the twenty-something ski bums who will always beat you to the best snow. Even a week after the last snowfall, with my guide, we were able to find plenty of untracked, safe snow.  Bouncing through the trees down to the imaginatively named C4 lift or higher up on the ridge there was plenty to choose from.

For less passionate skiers the “relax if you can” is well catered for by the mountain restaurants. We enjoyed a meal at the newly built Pardorama restaurant. With floor to ceiling windows it must qualify for one of the finest views in the alps. Waiters are clad in black, velvet waistcoats adorned with golden stars –this was serious dining.

The place to be seen at the end of the day is the Restaurant Vider Alp. Just below the Idalm (2,300m) it catches the best of the afternoon sun. Arriving just in time for a schnapps it was clear a fair few had had a fair few, and with a good 1,000m of vertical drop down to Ischgl, it was wise to steer well clear of fellow skiers.

Read more

Watches of Switzerland shares surge on record revenue as US demand soars

Watches of Switzerland sells Rolex, Patek Philippe and Omega

Back in Ischgl and after a restorative apple strudel back at the hotel, I noticed that on closer inspection a Burger King had somehow got past the town council… perhaps the invasion of ski bums was imminent.

The next day my daughter and I got the ski bus 8km down the Paznaun valley to Kappl. This place could not be more different. The ski area is much smaller than Ischgl and there is a palpably more relaxed atmosphere. Where Ischgl has the latest multi-seated, super fast, heated chair lifts, Kappl was making do with lifts from decades ago. The serene pace of one particular chair lift, slowly drifting up through the pine forest, was a lovely throwback.  Where Ischgl is all designer labels, Kappl’s guests couldn’t care less.  

There are of course excellent beginner areas in Ischgl but the relaxed, utterly unintimidating feel of Kappl is perfect for a low key family holiday and the ideal place to learn. The slopes are all on the sunny side of the valley and there are 4 specially designed, covered “travellators” to make those first few hours on skis easier. For particularly tentative first time skiers they had even created a piste with a rise at the bottom to help alleviate the sense of losing control that many beginners fear.

Part of the reason for heading to Kappl was the toboggan run. Just before the lifts closed we rented some toboggans and set off down the 6km of specially designated toboggan run. Down through the forest along a mountain track with banked turns for the more proficient to race round. I was very much in the camp of just keeping the thing straight and avoiding careering off into the woods. A fabulous way to end the day, particularly if you stop at the Bockalm restaurant on the way down for some warming drinks.

We were certainly able to relax in both Ischgl and Kappl. If relaxing comes with a budget then staying in Kappl offers plenty of scope but if you want to rub shoulders with rich, famous and probably some infamous then Ischgl is it. The final clincher for me is the après-ski so, when Covid permits, I will certainly want to throw myself into the Schatzi Bar or the Kuhstall – both keystones of Ischgl’s famous party scene.  I might even apply to be one of only 300 members of the Mountain VIP Club – who wouldn’t want to join a club with Paris Hilton and Nicole Scherzinger as members?

MORE INFORMATION

Offices: www.ischgl.com, www.kappl.com
Hotels & Restaurants: www.pizbuin-ischgl.at, Pardorama Restaurant, Vider Alp Restaurant
Ski Schools: www.skischule-ischgl.at, www.schischulekappl.at
Resort Information (Silvretta Arena Pass): 45 lifts covering over 290km of piste
Getting to Ischgl by air: 100km Innsbruck; 175km Friedrichshafen; 215km Zurich or 240km Munich.

Read more

Modon Partners With Montage Hotels & Resorts to Bring Ultra-Luxury Hospitality Brand to Egypt’s Ras El Hekma

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Life&Style

Related Topics

  • air travel
  • Luxury Travel

Trending Articles

  • As it happened: FTSE 100 relief rally runs out of steam as BP and Shell weigh; Oil hits three-month low

  • Rolls-Royce shares surge as SMR unit bags multi-billion pound Swedish nuclear contract

  • London Tech Week sums up everything wrong with UK tech

  • Rathbones to suspend thousands of client account inflows after FCA probe deals £530m blow

  • KPMG’s Summer Friday half-day rollback signals deeper woes for Big Four giants

More from CityAM

  • ZayZoon, the Calgary fintech born on a fishing boat, posts 1,487% growth as earned wage access goes mainstream

    ZayZoon co-founder Tate Hackert built the Calgary fintech around earned wage access
  • Modon Partners With Montage Hotels & Resorts to Bring Ultra-Luxury Hospitality Brand to Egypt’s Ras El Hekma

    Business Wire
  • Marquee Brands Enters Strategic Partnership With DAMAC Group for a Majority Interest in Roberto Cavalli

    Business Wire
  • London Marathon CEO Hugh Brasher: 2026 race day was the proudest moment of my career

    Opinion
    London Marathon Events CEO Hugh Brasher at a press event discussing plans for the 2026 marathon in London.
  • Back Bonnard to upset Cellini in the Derby

    Sport
    Getty Images logo with a focus on business and news content, symbolizing media and photography industry influence.
  • Botpress raises $25m as Quebec's Sylvain Perron pitches his startup as the 'infrastructure layer' for AI agents

    Botpress product UI: the Quebec startup pitches itself as the infrastructure layer for enterprise AI agents
  • FluidAI wins US FDA clearance for its surgical monitor as Waterloo's Youssef Helwa targets 100,000 operations

    FluidAI's Origin surgical monitor wins FDA clearance for use in US hospitals
  • A Cut Above: How Jermyn Street continues to redefine the art of dressing well

    Opinion
    Festive holiday celebration with joyful crowd enjoying seasonal decorations and activities, captured at CL Festive Shoot e...
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited