Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      The next person to shop your store may not be a person at all

      AI shopping agents are rewriting the rules of online retail across North America

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Cohere's Aidan Gomez bets the house on 'sovereign AI' with Aleph Alpha merger valuing the group at $20bn

      Cohere CEO Aidan Gomez on stage discussing the Toronto AI lab's strategy

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Moonvalley's Naeem Talukdar is selling Hollywood the one thing rival AI video tools cannot: legal cover

      Moonvalley's Marey AI video model produces Hollywood-grade footage trained on licensed data

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
CityAM’s journalism is supported by our readers. .
Friday 07 November 2025 10:36 am

Rachel Reeves cools on big cash ISA reforms

By: Mauricio Alencar

Politics and Economics Reporter

Add as a preferred source on Google
UK investors are losing confidence in emerging market opportunities
Cash ISA reforms are seen as crucial for boosting London-listed stocks.

Chancellor Rachel Reeves is expected to make a smaller cut to the cash ISA allowance after heavy lobbying from building societies, it has been reported. 

Rumours have swirled that the £20,000 allowance on cash ISAs could be stripped down to as much as £10,000 as part of an effort to make more Brits invest in stocks and shares. 

The Treasury has considered only cutting the allowance to £12,000 a year, according to the Financial Times. 

Reeves could also look to tweak offerings for stocks and shares ISAs at the upcoming Budget. 

One such change reportedly being considered is to push ISA providers to make savers allocate 25 per cent of investments in UK equities. 

The reforms would revive debates about making savings products more complex since Chancellor Jeremy Hunt’s planned to create a “British ISA” that would have offered an extra tax-free allowance for savers who bet on stocks listed in London. 

The Labour government scrapped the proposal in order to stop the wider ISA system from becoming too complicated. 

However, a Treasury official said there were hopes of a “UK element” to be included in reforms. 

They also said any changes to products would be voluntary.

Read more

Moneybox profit slides as wealth manager bets on ‘high levels of automation’

Modern city bus driving through urban streets, showcasing public transportation advancements in 2023

ISA battles

ISA reforms have become a political battleground for competing groups, with brokers, building societies and British businesses sparring on what course of action the government should take. 

Savers can put up to £20,000 into saving pots and will not pay any tax on earnings made over time. 

Reeves has already said a nationwide campaign will be launched to persuade Brits to invest in stocks and shares, with advertisements and other events expected to begin early next year. 

The cash ISA is the most used saving product with around £360bn sitting in accounts. 

Brokers and investment platforms have argued that cutting the cash ISA would help get more Brits to back Labour’s growth mission. 

IG analysis suggested that building societies’ claims that they would be hurt by a cut to the cash ISA were “largely overstated” while Brits could benefit from a £7.2bn boost if a third of  holders put more cash into stocks and shares ISAs.

Building societies have meanwhile argued they were crucial for funding mortgages. 

Andrew Gall, head of savings at the Building Societies Association said: “We support efforts to help more people to invest and grow their wealth, especially in the UK, but cutting the Cash ISA limit simply won’t achieve this.

“It would undermine one of Britain’s most successful savings products and a stepping stone that has helped millions to build financial resilience and confidence to invest for their future.”

Read more

Rachel Reeves reforms ring-fencing in boost to Natwest and Lloyds

NatWest bank branch exterior with signage, reflecting current branch network changes amidst financial industry updates

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Personal Finance
  • Politics

People & Organisations

  • Cash ISA
  • Labour Party
  • London Stock Exchange
  • Rachel Reeves
  • Stocks and Shares ISA
  • UK economy
  • UK Government

Trending Articles

  • As it happened: FTSE 100 relief rally runs out of steam as BP and Shell weigh; Oil hits three-month low

  • London Tech Week sums up everything wrong with UK tech

  • Rolls-Royce shares surge as SMR unit bags multi-billion pound Swedish nuclear contract

  • KPMG’s Summer Friday half-day rollback signals deeper woes for Big Four giants

  • Inflation expectations at record high in interest rates signal

More from CityAM

  • Moneybox profit slides as wealth manager bets on ‘high levels of automation’

    Fintech
    Modern city bus driving through urban streets, showcasing public transportation advancements in 2023
  • Rachel Reeves reforms ring-fencing in boost to Natwest and Lloyds

    Banking
    NatWest bank branch exterior with signage, reflecting current branch network changes amidst financial industry updates
  • ZayZoon, the Calgary fintech born on a fishing boat, posts 1,487% growth as earned wage access goes mainstream

    ZayZoon co-founder Tate Hackert built the Calgary fintech around earned wage access
  • Botpress raises $25m as Quebec's Sylvain Perron pitches his startup as the 'infrastructure layer' for AI agents

    Botpress product UI: the Quebec startup pitches itself as the infrastructure layer for enterprise AI agents
  • FluidAI wins US FDA clearance for its surgical monitor as Waterloo's Youssef Helwa targets 100,000 operations

    FluidAI's Origin surgical monitor wins FDA clearance for use in US hospitals
  • Top banks urge Rachel Reeves to expand small business lending scheme

    Banking
    Keanu Reeves in a business meeting setting, engaging with colleagues around a conference table, discussing project strateg...
  • As it happened: FTSE 100 and Wall Street hit by stock sell-off; CBI cuts UK GDP

    Markets
    Keanu Reeves at a press conference with journalists, wearing a tailored suit and engaging with the media in a professional...
  • Reeves aims to lure US workers through tax reform

    Economics
    Keanu Reeves seen casually dressed during a public appearance in a local pub, engaging with fans and enjoying a relaxed at...
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited