Broker gets on his bike with a little help from BBC’s Ben Fogle
The average charity challenge or fun run usually follows the same routine: a JustGiving page is set up, maybe a website, a few tweets and maybe an inspirational blog to conclude.
However, one City broker has raised the bar after getting an endorsement from BBC presenter Ben Fogle, well-known for his adventures from trekking the Sahara desert to running marathons in the Dolomites, for his own charitable excursion; a 1200km cycle from Brisbane to Sydney over five gruelling days.
Wilkinson, who was in the middle of a 60km cycle when The Capitalist caught up with him, said that he met Fogle last week, who was “incredibly supportive” of his efforts to raise money for Macmillan next month, and agreed to an interview in a documentary Wilkinson is recording all about the challenge. Swish.