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      Can football conquer the US? Why culture is key this World Cup

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Football

  • Ronaldo becomes shareholder in broadcaster ahead of World Cup

    May 14, 2026

    Cristiano Ronaldo has become a shareholder in a sports broadcasting company ahead of this summer’s Fifa World Cup. The Portuguese footballer has invested in Brazil-based LiveMode and will become a strategic partner. His stake will be focused on a newly-formed operating group that will grow the Brazilian brand outside of South America. The striker said: [...]

  • Madonna, Shakira and BTS announced for Fifa World Cup half-time show

    May 14, 2026

    Madonna, Shakira and BTS will perform in the first ever World Cup half-time show, curated by Coldplay frontman Chris Martin. The three global superstar acts are set to appear on the pitch at the MetLife Stadium in New Jersey during an extended interval to the final on Sunday 19 July. Martin announced the line-up today [...]

  • F1 Arcade, curling and axes: Inside London’s sport experience economy

    May 14, 2026

    Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]

  • German football giants plan biometric stadium entry in place of tickets

    May 14, 2026

    Borussia Moenchengladbach are planning to become one of the first European football clubs to use biometric access technology in place of tickets. An increasing number of US sports venues now offer facial recognition or palm vein scanning as a way of speeding up entry and even buying food and drink or merchandise. In the few [...]

  • Fifa’s World Cup model is grotesque and will drive away credible future hosts

    May 14, 2026

    The FA and other potential future World Cup hosts should take Fifa to task over an event model that makes no sense for rational bidders, says Ed Warner. Great news! It’s just got cheaper to get to the World Cup. NJ Transit has slashed the price of a return train from Penn Station to the [...]

  • King’s Speech: Red tape to be cut to help Britain host Euros and World Cup

    May 13, 2026

    Hosting the Fifa World Cup, Olympics and Euros will become easier after the government promised to legislate to cut the red tape hindering major sports events. A new Sporting Events Bill will deliver a set framework which can be applied to major sporting events and is hoped to keep Britain an attractive – and reliable [...]

  • Man City Women’s MD on Bunny Shaw, WSL salaries and new £10m investment

    May 13, 2026

    Manchester City Women’s managing director Charlotte O’Neill says contract talks with star striker Khadija Shaw are “ongoing” and insists WSL clubs can match world-leading salaries. Bunny Shaw, as the Jamaica international is better known, is out of contract at the newly-crowned WSL champions this summer and is wanted by rivals Chelsea. But O’Neill told City [...]

  • Arsenal in talks with architects Populous over Emirates expansion

    May 13, 2026

    Arsenal are in talks with Populous, the architects behind the original Emirates Stadium design, as they weigh up how best to expand their 60,000-seater home. Sources familiar with the process insist that all options remain on the table, from major works that would likely require a temporary a move away from the Emirates, to smaller [...]

  • Fifa may come under pressure over World Cup ticket resale strategy

    May 13, 2026

    Fifa may come under pressure to drop its lucrative World Cup ticket resale strategy following law changes in Canada, experts have warned. The Canadian province of Ontario – with a capital in Toronto that will host matches – passed laws in its recent budget banning the resale of tickets for above their initial value, resulting [...]

  • ExpressVPN talk Spurs sponsor deal, Brooklyn Nets and esports

    May 12, 2026

    Tottenham Hotspur are facing the loss of a key sponsor next season, with ExpressVPN possibly “taking a break from the Premier League” as their two-year deal with the relegation-threatened club comes to an end. The deal, signed in 2024, concludes this month with Spurs hovering just above the relegation zone. The north London club or [...]

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