Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Would a £10bn VAT cut really save hospitality?

      Business professionals discussing strategies in a modern office setting with diverse team collaboration visible

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Platitudes in women’s sport are empty, patronising and offensive

      Business professionals in a conference room discussing strategy with a presentation screen displaying key market trends.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Fogo de Chao nominated for Best Casual Dining Toast award

      Fogo de Chão restaurant exterior with vibrant signage and bustling entrance at popular city location

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Thursday 31 January 2019 7:55 am  |  Updated:  Monday 03 June 2019 2:30 am

Formula E founder to take electric motorsport to extreme new heights with revolutionary racing series

The founder of Formula E has doubled down on his involvement in electric motorsport with the creation of a new series that will take vehicles to race in the most extreme environments on earth.

The new series, called Extreme E, will be unveiled today in London by Alejandro Agag and partner Gil de Ferran, the McLaren F1 sporting director and former Indy 500 winner, with a view to the first season starting in January 2021.

The concept will see SUVs race across some of the most challenging environments on the planet, including the North Pole, Sahara desert and Amazon rainforest, to showcase the advancement in electric vehicle technology and its ability to cope with any climate.

It’s not all about the cars though – the project is aimed at raising awareness of climate change and the difficulties facing the planet, according to Agag.

Extreme environments

“We needed to provide a motorsport for cars that are sold on the road,” Agag tells CityAM

“Formula E is a great concept, but they are not cars that people can drive day to day. There was space to create a new race that would showcase cars the consumer can buy.

“Gil de Ferran came up with the idea of going to very extreme locations and I think that really makes it fantastic. Not only extreme, but places that are already suffering the effect of climate change and mankind.”

Each season will have five races that take place in the Arctic, Himalayas, Sahara desert, Amazon rainforest and islands in the Indian Ocean, with the current plan for it all to begin in the Amazon two years from now.

The format of the race will see two groups of six teams take part in a round-robin, with the top four passing through to a knock-out stage where drivers go head to head. Races will take part over 6-10km and drivers will have to navigate their way through virtual gates.

Floating paddock

In line with its electric theme, Agag says the series will be committed to being carbon neutral and use a “floating paddock” on board the former Royal Mail Ship, St Helena, which will be heavily modernised to use green energy in a multi-million pound renovation.

“The ship is going to be the base for the championship,” Agag says. “It’s going to take the cars and equipment to these remote locations and also be the base for the engineers, mechanics, and drivers to live in.

“It will take about a month to get from location to location and we’ll also allow some time for preparations. So that’s going to be the rhythm of it.”

Extreme E will also be a first of its kind “docu-sport”, with the five races split into 10 episodes released over 10 weeks once the whole series is completed.

A new breed of show

Results will be kept secret until the show is broadcast and Academy Award winning film director Fisher Stevens is to be the artistic director in charge of producing the content, which will also look at the effect of climate change on the various environments.

While no broadcast deals have yet been confirmed, Agag says there is “great interest from broadcasters all over the world”.

Similarly, the teams and drivers involved are currently unknown, but nine manufacturers are set to attend today’s launch on the St Helena, while McLaren have been confirmed as providing batteries for the cars.

Although Formula E is not yet a profitable business, its rapid growth has seen its value rise and Agag expects to see the same results from Extreme E, even if it requires a huge initial investment.

“We are gaining great value even if we lose money,” Agag explains. “Amazon has been losing money for years and is the biggest value company in the world. It’s the same for Formula E, it has a great valuation.

“We call it investing in a future property that we think is going to take over the world of motorsport. I think Extreme E will be the same. New ventures burn capital in the first phase but then break even and make profit.”

Fighting against climate change 

Agag may have high expectations for his new racing series, but he is hoping for it to become more than just about motorsport, and plans for it to leave its mark on the battle against climate change.

“I would like to make this as big as the shows [French explorer] Jacques Cousteau used to do,” he says.

“I see the St Helena as the new Calypso. I want it to become a team boat for the fight against climate change. It’s going to be a scientific hub.

“I think the documentary content that we can create on board is amazing and I think the potential for this as an incredible content is huge.”

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Sport

Related Topics

Trending Articles

  • As it happened: Stocks sink after Fed and Bank of England opt for hawkish hold; Oil price tumbles

  • FTSE 100 Live: Pound dips and stocks slip as Andy Burnham victory triggers political uncertainty

  • City investors raise alarm on Burnham’s Chancellor pick

  • Inheritance tax enquiries surge to six-year high after HMRC clampdown

  • More Big Four blues as Deloitte plans to slash UK audit roles

More from CityAM

  • Intel Named Official Compute Partner of McLaren Racing

    Business Wire
  • Sky Sports sign £1bn Formula 1 deal to freeze out Netflix and Apple

    Sport Business
    Getty Images logo on a digital screen with trademark symbol, representing global stock photography and media company
  • MotoGP and manufacturers sign first Formula 1-style Concorde agreement

    Sport Business
    Getty Images logo displayed on a digital screen, representing the brands presence in the media and photography industry
  • Formula 1’s reaction to season disruption a lesson for Fifa World Cup

    Sport Business
    GettyImages 2274336648: Business professionals in a modern office discussing new strategies for company growth and develop...
  • Electric Rolls-Royce Spectre Series II: More power, longer range

    Life&Style
    Rolls-Royce Spectre luxury electric vehicle showcased in a sleek design, highlighting its innovative features and elegance
  • Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good

    Sport Business
    Getty Images logo on a modern office building, symbolizing media influence and corporate presence in the digital age.
  • The Derbyshire manufacturing firm putting the nuts and bolts into the world’s most extreme environments

    Partner
    Breaking news banner highlighting top story with dynamic graphics and bold text on a professional news website
  • H55 Delivers Certification-Grade Propulsion Battery Modules to Pratt & Whitney Canada, Supporting Demonstration of Hybrid-Electric Aircraft Technology

    Business Wire

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies