Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      King Charles to publish tax bill for ‘transparency’

      King Charles addressing the public during a royal event, wearing a formal suit and standing in front of a historic building.

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Why 2026 World Cup is when AI becomes the interface between fans and football 

      GettyImages 2280946892: Professional meeting with diverse business executives discussing strategies in a modern office set...

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Fogo de Chao nominated for Best Casual Dining Toast award

      Fogo de Chão restaurant exterior with vibrant signage and bustling entrance at popular city location

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Monday 30 January 2023 7:00 am  |  Updated:  Friday 17 March 2023 9:00 am

Good Energy joins industry calls for a social tariff to protect vulnerable customers

By: Nicholas Earl

Add as a preferred source on Google
Good Energy chief executive Nigel Pocklington believed a social tariff could tackle the "affordability crisis"

Momentum is growing in the energy sector for a ‘social tariff’, with Good Energy becoming the latest supplier to call for more targeted support for vulnerable customers.

Good Energy boss Nigel Pocklington told CityAM that “a social tariff is the route to go” if the government wants to shelter lower-income households from sky-high energy bills.

He said: “A social tariff seems to be the most effective way of dealing with what is an affordability crisis for vulnerable, poorer households.”

Pocklington believed the government should pivot from the Energy Price Guarantee, and instead focus support on households that will be most exposed by high prices.

In his view, it would be a mistake to be “offering people like me a subsidy on their energy bills for forever in a day” – through the wide-scale subsidies provided in the current support package for the next 15 months.

This follows Ovo Energy’s public backing of a social tariff last week, with the Big Six supplier urging the government to identify vulnerable customers with the help of community groups, and provide a long-term cap for energy bills aimed at people who needed it.

Chief executive Raman Bhatia told CityAM lower-income and vulnerable households still need “ongoing help with their energy bills.”

Alongside energy firms, market watchdog Ofgem has announced it is also considering the viability of a social tariff.

In a blog update on Ofgem’s website earlier this month, chief executive Jonathan Brearley argued the industry “does not have time to waste,” and has called for a “serious assessment of a social tariff” to help manage the winter crisis.

Read more

Energy price cap to jump 13 per cent this summer

A general view shows pylons and Ferrybridge C power station, owned by energy company SSE, which is set to stop generating and close in March 2016, near Knottingley, northern England, on May 24, 2015. The coal-fired powerstation went online in 1966. AFP PHOTO / OLI SCARFF (Photo credit should read OLI SCARFF/AFP/Getty Images)

“If it can be made to work, this could tackle the root cause of this issue and the distress that many customers are in this winter,” he said.

The price cap will remain historically elevated – putting pressure on households despite the recent drop in gas prices (Source: Cornwall Insight)

Social tariff push comes with energy sector under scrutiny

The push for a social tariff comes amid growing concerns over the potential lack of support for lower-income households from April, with Chancellor Jeremy Hunt set to raise the Energy Price Guarantee (EPG) threshold from £2,500 per year for average use to £3,000 per year in two months’ time.  

This will mean households face a £500 per year hike to the energy bills, alongside the conclusion of the £400 reduction in the Energy Bills Discount Scheme which ends in the spring.

The pressure on households has also brought the role of prepayment meters into focus.

Business Secretary Grant Shapps has been urging suppliers not to force customers unable to pay their debts onto prepayment meters.

Shapps singled out Good Energy alongside Utilita and Scottish Power as suppliers that had not done enough to encourage lower-income customers on prepayment meters to use their vouchers to redeem £400 energy bill discounts.

In response, Good Energy argued that it only had 350 prepayment meter customers – which it had been in consistent contact with, and that they do not install traditional prepayment meters because they did not consider the effective for supporting customers.

Pocklington added: “I suspect what you’ve got here is, as ever, politics at work. There is a fundamental affordability problem in energy, which the government, has done quite a lot to try and mitigate. But for some of the poorest households, there’s still a problem.”

Read more

Reeves unveils ‘Great British Summer Savings’ at cost to energy giants

Rachel Reeves delivering spring statement at podium with financial charts in background, addressing economic policies.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Related Topics

  • Energy
  • gas crisis

Trending Articles

  • FTSE 100 Live: Pound dips and stocks slip as Andy Burnham victory triggers political uncertainty

  • Kaleb Cooper: Brits don’t care about the price of milk 

  • Judge rejects Gatwick Airport bid to block new relaxed runway slot rules

  • Strait of Hormuz closed over ceasefire violations, says Iran

  • PwC UK chief swipes global role in international shake-up

More from CityAM

  • Energy price cap to jump 13 per cent this summer

    Energy
    A general view shows pylons and Ferrybridge C power station, owned by energy company SSE, which is set to stop generating and close in March 2016, near Knottingley, northern England, on May 24, 2015. The coal-fired powerstation went online in 1966. AFP PHOTO / OLI SCARFF (Photo credit should read OLI SCARFF/AFP/Getty Images)
  • Reeves unveils ‘Great British Summer Savings’ at cost to energy giants

    Economics
    Rachel Reeves delivering spring statement at podium with financial charts in background, addressing economic policies.
  • British Gas to cough up £20m for ‘unfair treatment’ of vulnerable customers

    Energy
    British Gas owner Centrica said it expected earnings to be in line with analyst expectations.
  • Industry chief calls on government to water down steel tariff plans

    Industrials
    The trade deal is set to eliminate the tariffs on steel and aluminium if the UK meets its pledge to cut China out from supply chains.
  • Ovo to cough up £10.4m for exposing vulnerable customers to harm

    Energy
    Stephen Fitzpatrick is the billionaire founder of Ovo Energy.
  • The climate quango empire will keep growing until cheap matters more than ideology

    Opinion
    Net zero secretary Ed Miliband is set to face more pressure over high energy bills in the UK.
  • Intense discounting pushes food inflation to year low

    Retail
    Delicious gourmet dish artfully plated with vibrant vegetables and herbs, highlighting culinary presentation for news feat...
  • OECD: Growth to remain below one per cent as UK economy struggles with unemployment

    Economics
    Sir Keir Starmer and Rachel Reeves discussing policy at a press conference, emphasizing Labours economic strategy

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies