Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Ministers open door to phased Heathrow third runway plan

      Heathrow Airport terminal bustling with travelers and staff, showcasing modern architecture and international flight activity

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Concern as gambling black market set for £40m Royal Ascot boost

      GettyImages 2282074836 showing a significant event with key figures in a professional setting, highlighting a major develo...

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Mexican Michelin stars arrive in the Square Mile at Ned pop-up

      The Ned Los Felix Mexican restaurant interior with vibrant decor and patrons enjoying authentic Mexican cuisine

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
What is City Talk? City Talk allows marketers to connect directly with our audience by publishing content on cityam.ca
Tuesday 31 October 2017 11:14 am

The investment decision that haunts us most

By: Nick Kirrage

Add as a preferred source on Google

With the clocks going back this Sunday we got to talking about the one hour from our lives we would want to have over again if we could.

From there, it was but a short jump to the single investment decision we wish we could take back or, given Halloween is just around the corner, the stock that haunts us most.

The stuff of nightmares

For such a contrarian bunch on The Value Perspective blog, it did not take us long to reach an agreement – Apollo Education is the stuff our nightmares are made of.

The curious thing is, we had such great hopes for this US-based for-profit education provider as an investment – indeed, if you had told us we would lose money on the stock as we built positions across our portfolios in 2015, we would have been tempted to reply it was almost impossible.

That may sound extreme but the value-friendly factors that had come together in that one company really were quite remarkable.

  • GET A WEEKLY ROUND UP OF THE BEST VALUE PERSPECTIVE POSTS

For one thing, it was despised by the wider market – something always likely to pique our interest, and, for another, it had so much cash on its balance sheet its financial security seemed assured.

The regulatory environment in which Apollo was operating may have been truly awful but that was already implied in a valuation that saw the company trading at just 2x its lowest profits.

Furthermore, the company’s profits had, in its history, been hundreds of percentage points higher – and they did not have to get back up there for the shares to do well anyway because, as we say, the valuation was so low.

As a final positive, we had been ‘averaging down’ over a period of some months – that is to say, we had continued to buy shares in the company as its share price fell because we believed in the long-term investment case.

As a result, although this was one of our biggest positions across all the portfolios we managed, we had an extremely low average ‘in’ price.

How did we lose money?

How, then, did we lose money on the stock? All too easily – in February 2016, the company was bought out by a consortium of private equity investors not far off its lowest-ever share price.

And, when the US market rallied following Donald Trump’s election nine months later, the share prices of a number of other for-profit education businesses, which had also been in the doldrums, went on to rise significantly.

  • Three charts on why UK banks are far stronger than pre-Northern Rock

Apollo is a great example of how confidence can be completely illusory in investment.

Here was a stock with some of the most attractive attributes we have ever seen in a company, including a financial situation that suggested there was very little chance it would disappear overnight – and yet we ended up losing money for our investors.

We don't expect to make money on everything

To be clear, as value investors, we do not expect to make money on every stock we buy – indeed we know a ‘hit’ rate of maybe six out of 10 over the longer term will do very nicely indeed.

That is why we play a game based on statistical averages, investing on a portfolio basis and targeting businesses whose share prices offer a margin of safety should things happen to get worse before – hopefully – they in due course get better.

  • Car financing continues to speed down a dangerous road

On the bright side, that means our investors should not have been as financially scarred by the Apollo experience as perhaps we were mentally.

On the one hand, the benefit of averaging down is we will not have lost too much money on the stock while, on the other, we made money on the other for-profit education businesses we owned in our portfolios.

Furthermore, of course, the very fact these were portfolios in the first place meant our investors were also the beneficiaries of diversification, with the risk of individual investments disappointing thus spread across a basket of companies – regardless of how well we thought we might know them or believed them to be a no-brainer.

So, without wanting to give you nightmares of your own, the real investment lesson here is it does not matter how well you think you know a company – something can always hurt you.

To pick an extreme example, does it matter how well you know British American Tobacco if tomorrow cigarettes are banned across the world? We thought we knew Apollo very well … and then something went bump in the night.

  • Nick Kirrage is an author on The Value Perspective, a blog about value investing. It is a long-term investing approach which focuses on exploiting swings in stock market sentiment, targeting companies which are valued at less than their true worth and waiting for a correction.

Important information: The views and opinions contained herein are those of Nick Kirrage and may not necessarily represent views expressed or reflected in other Schroderscommunications, strategies or funds. The sectors and securities shown above are for illustrative purposes only and are not to be considered a recommendation to buy or sell. This material is intended to be for information purposes only and is not intended as promotional material in any respect. The material is not intended as an offer or solicitation for the purchase or sale of any financial instrument. The material is not intended to provide and should not be relied on for accounting, legal or tax advice, or investment recommendations. Reliance should not be placed on the views and information in this document when taking individual investment and/or strategic decisions. Past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amounts originally invested. All investments involve risks including the risk of possible loss of principal. Information herein is believed to be reliable but Schroders does not warrant its completeness or accuracy. Reliance should not be placed on the views and information in this document when taking individual investment and/or strategic decisions. The opinions in this document include some forecasted views. We believe we are basing our expectations and beliefs on reasonable assumptions within the bounds of what we currently know. However, there is no guarantee than any forecasts or opinions will be realised. These views and opinions may change. Issued by Schroder Investment Management Limited, 31 Gresham Street, London EC2V 7QA. Registration No. 1893220 England. Authorised and regulated by the Financial Conduct Authority.

 

CityAM's opinion pages are a place for thought-provoking views and debate. These views are not necessarily shared by CityAM

 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money

Categories

  • Money

Trending Articles

  • More Big Four blues as Deloitte plans to slash UK audit roles

  • Rathbones to suspend thousands of client account inflows after FCA probe deals £530m blow

  • As it happened: Stocks sink after Fed and Bank of England opt for hawkish hold; Oil price tumbles

  • Rolls-Royce shares surge as SMR unit bags multi-billion pound Swedish nuclear contract

  • Baillie Gifford in line for Anthropic windfall just months after £3.6bn SpaceX bonanza

More from CityAM

  • ETF demand surges and cash appetite grows amid Iran conflict

    Investing
    London skyline with modern skyscrapers and lush green foliage in foreground on a clear day, highlighting urban nature balance
  • Oxford St vs the Square Mile: a tale of two cities

    Opinion
    Bustling Oxford Street with shoppers and iconic red buses on a vibrant day, capturing the essence of Londons famous shoppi...
  • Ask the expert: Should I invest instead of buying a home?

    Personal Finance
    Marianna Hunt discussing financial strategies at a business conference, wearing a professional suit, engaging with the aud...
  • STARTEEPO Invest Announces 5% Stake in Xerox Holdings Corporation

    Business Wire
  • Universal Music rejects Bill Ackman’s $65bn takeover bid

    Business
    Bill Ackman, manager of FTSE 100 trust Pershing Square (Photo by Bryan Bedder/Getty Images for The New York Times )
  • Space X bumps back to earth as analysts slash value 

    Investing
    Elon Musk discussing SpaceX investment as Scottish Mortgages largest holding on a business news platform
  • The Justice Company Launches Human Rights Screened High Dividend ETF via HANetf White-Label Platform

    Business Wire
  • For stock-picking success, think like a PE investor

    Markets
    Blackstone skyscraper with modern architecture under clear blue sky, symbolizing financial power and urban development.

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies