Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Starmer will resign, Trump says

      Number 10 Downing Street entrance with iconic black door and brass letterbox, symbolizing UK Prime Ministers official resi...

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Why 2026 World Cup is when AI becomes the interface between fans and football 

      GettyImages 2280946892: Professional meeting with diverse business executives discussing strategies in a modern office set...

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Fogo de Chao nominated for Best Casual Dining Toast award

      Fogo de Chão restaurant exterior with vibrant signage and bustling entrance at popular city location

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Monday 28 July 2025 12:52 pm  |  Updated:  Monday 28 July 2025 9:18 pm

Is Brexit Britain a winner of the EU and US trade tie-up?

By: Samuel Norman

Senior City Reporter

Add as a preferred source on Google
UK firms are still confident about selling to the US, according to a new survey.
UK firms are still confident about selling to the US, according to a new survey.

Brexit Britain is set to have curbed another President Donald Trump trade offensive after the US and EU inked a deal which economists dubbed a White House win and European retreat.

The deal, announced late Sunday night, will see the original US-imposed tariffs of 30 per cent on the EU slashed to 15 per cent.

Ursula von der Leyen, the European Commission’s President, hailed the “good deal” as bringing “stability” and “predictability” but economists have said they’re “not so sure”.

Jack Allen-Reynolds, deputy chief Euro-zone economist at Capital Economics, said the deal would shave 0.5 per cent off EU GDP, which was “worse than previously assumed”. 

Allen-Reynolds said “the deal was worse than what had been trailed in the press” after reports circled that aircraft and medical equipment would be exempt from tariffs completely. 

Steel and aluminium have been the only named exemption from the 15 per cent baseline – in which 50 per cent tariffs will already apply. 

The agreement will also see the EU commit to further investment in the US by nearly $600bn as well as $750bn piled into US energy. 

Play Video

Uncertainty surrounds deals 

Whilst markets responded positively as Europe opened in the green on Monday, uncertainty continues to cloud future prospects.

“Admittedly, for now the deal has avoided a much bigger and more damaging increase in US tariffs, as well as EU retaliation,” Allen-Reynolds said.

But the lingering uncertainty persists after a senior White House official told reporters in Washington that Trump retained the right to hike the levies in the future if European countries failed to live up to investment commitments.

Allen-Reynolds said the deal “has avoided a much worse outcome for now” but “it remains to be seen whether it will last”.

He added: “Uncertainty is likely to remain high for the foreseeable future”.

Economists have pointed to the differences between the UK and US trade deal where, despite some opaque details, a clearer direction was provided.

Analysts at RBC said: “The rub is that there seems to be controversy around what concretely was agreed to and, in contrast to the US/UK deal, no official text has been released as of yet.” 

Prime Minister Sir Keir Starmer finalised the UK’s deal with Trump in early May becoming the first nation to seal an agreement with the US after the White House’s sweeping tariffs on trading partners the month prior.

Read more

Gulf trade deal: Britain should learn from the success of Dubai

Dubai skyline featuring iconic skyscrapers and modern architecture under a clear blue sky, showcasing the citys urban land...

The UK was granted modest relief for automakers with tariffs on cars slashed to ten per cent for a quota of 100,000 vehicles. Meanwhile, steel tariffs were set at 25 per cent, managing to skirt the 50 per cent later slapped on nations. 

Special relationship benefits Britain

Trump was pressed by reports on Monday for giving a better trade deal to the UK than the EU.

“We have a very special relationship with this country,” Trump responded, as he referenced his mother who was born in the UK.

“It always has an impact,” he said, before adding he “wants to see this part of the world to do well”.

Von der Leyen has shared hopes the 50 per cent steel rate maintained on the EU could be replaced with a quota system upon further negotiation.

Starmer is expected to push for a zero per cent rate on steel and aluminum as a part of the President’s state visit this week.

Starmer and von der Leyen announced a UK/EU tie-up in May which the Prime Minister said would put Britain “back on the world stage”.

The agreement received staunch opposition for allowing EU trawlers access to British waters for a further 12 years, preventing UK fishermen from being able to re-negotiate their share of “allowable catches” on an annual basis, as they had hoped.

Another win for defence 

As part of the EU’s investment into the US, the 27-state bloc is expected to pile an unspecified amount of cash into defence equipment.

This comes as countries across the globe ramp up their military spending at the behest of the White House.

Allen-Reynolds said it was “unsurprising that EU countries would buy more US defence equipment” given spending plans.

Defence stocks have enjoyed a bumper start to the year as Trump pressured countries to up spending.

NATO leaders have pledged to hike defence spending to five per cent of their economic output by 2035 after mounting US pressure, creating a surging demand.

London-listed Babcock hailed a “new era for defence” after recording an 11 per cent jump in revenue to £4.8bn in June.

But as European nations look to bulk up their military, the deal could position the US as a net winner from bullish spending. 

Read more

Starmer agrees investment deal with Japan as EU deal questioned

UK and Japan leaders discuss bilateral trade agreements at a high-level government meeting in London.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Economics
  • Business
  • Politics

People & Organisations

  • Brexit
  • Economy
  • EU
  • EU Commission
  • EU regulation
  • Europe tariffs
  • Prime Minister Sir Keir Starmer
  • Sir Keir Starmer
  • tariffs
  • trade
  • trade deal
  • trade deals
  • trump
  • Trump administration
  • Trump speech
  • trump tariffs
  • UK economy
  • Ursula von der Leyen
  • White House

Trending Articles

  • FTSE 100 Live: Pound dips and stocks slip as Andy Burnham victory triggers political uncertainty

  • Starmer will resign, Trump says

  • Kaleb Cooper: Brits don’t care about the price of milk 

  • Judge rejects Gatwick Airport bid to block new relaxed runway slot rules

  • Iran to close Strait of Hormuz yet Trump threatens toll

More from CityAM

  • Gulf trade deal: Britain should learn from the success of Dubai

    Opinion
    Dubai skyline featuring iconic skyscrapers and modern architecture under a clear blue sky, showcasing the citys urban land...
  • Starmer agrees investment deal with Japan as EU deal questioned

    Politics
    UK and Japan leaders discuss bilateral trade agreements at a high-level government meeting in London.
  • Inflation expectations at record high in interest rates signal

    Economics
    Bank of England building on Threadneedle Street, London, showcasing its historic architecture and financial significance
  • Innocent smoothie boss bananas for EU red tape reset

    Retail
    Innocent Drinks logo featuring a simple, playful design with bold colors, symbolizing the brands fresh, healthy beverage e...
  • Starmer weighs cut to EU student fees in bid for Brexit reset

    Politics
    Prime Minister Keir Starmer speaks at a press conference addressing future leadership rumours, wearing a navy suit and tie.
  • US and Iran agree to peace deal’s text, negotiators say

    Economics
    Aerial view of Strait of Hormuz with cargo ships navigating the strategic waterway under clear blue skies
  • As it happened: Stocks sink after Fed and Bank of England opt for hawkish hold; Oil price tumbles

    Markets
    Bank of England building on Threadneedle Street, London, showcasing its historic architecture and financial significance
  • UK to join EU Ukraine loan talks in defence push

    Politics
    Keir Starmer stands with a British flag, highlighting political leadership and national pride in a business news context.

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies