Supermarket wars: Lidl and Aldi play catch up with Tesco in slashing price of milk
Aldi and Lidl have followed rival supermarkets Sainsbury’s and Tesco in slashing the price of milk.
The budget retailers announced on Friday that they are cutting the price of their four-pint own brand bottles by 10p from £1.65 to £1.55.
The change follows a similar announcement by supermarket Sainsbury’s on Thursday, with Tesco being the first to cut its prices on Wednesday.
The German stores often compete with Britain’s most popular supermarkets on prices.
In the latest round of price cuts, a one pint bottle of own-brand milk will be 5p cheaper at 90p, while two pints will be reduced from £1.30 to £1.25.
The changes come at a time when the cost of groceries have skyrocketed reaching their highest level in decades.
The latest figures release by the ONS show that the price of food has increased by 18% in the year to February.
A spokeswoman for Lidl said that its latest price cut would not impact farmers.
The decision was quickly followed by Asda announcing its own price cut later on Friday.
The retailer said it had taken the “swift action” to support customers struggling with the cost of living.
Asda’s chief commercial officer Kris Comerford said: “Our latest income tracker shows over 11 million families in the UK don’t have enough income to cover their weekly expenses, which is why we have invested to protect our customers throughout the cost of living crisis and have taken swift action to reduce the price of milk as commodity prices have eased.
“This is on top of the hundreds of prices lowered in our stores every week.”
Joseph Draper – Press Association