Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Brexit 10 years on: Labour’s EU reset deal is ‘no growth strategy’

      According to a new report from UK in a Changing Europe (UKICE), UK services trade has been more resilient than almost all other advanced economies.

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Why 2026 World Cup is when AI becomes the interface between fans and football 

      GettyImages 2280946892: Professional meeting with diverse business executives discussing strategies in a modern office set...

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Fogo de Chao nominated for Best Casual Dining Toast award

      Fogo de Chão restaurant exterior with vibrant signage and bustling entrance at popular city location

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Tuesday 23 February 2016 12:01 am

London house prices: Londoners need a 266 per cent pay rise to be able to afford a property in the capital

By: Kasmira Jefford

Add as a preferred source on Google

Londoners need a 266 per cent pay rise to be able to afford a mortgage on a home in the capital, a leading industry body has claimed, painting a bleak picture for prospective buyers.

The National Housing Federation (NHF), which represents affordable housing providers, said the average London home now costs £526,085 – more than 16 times the average salary of £32,838 a year.

This means a household needs a combined income of £120,248 to be able to afford an 80 per cent mortgage – or a bumper pay rise.

Bexley, Barking & Dagenham, Havering, Croydon and Redbridge were the most affordable boroughs. However, homes in these areas still cost 11 times average incomes, NHF’s analysis of 2014 Land Registry data shows.

Unsurprisingly, Kensington and Chelsea emerged as the most expensive borough where, despite average earnings of £59,000, homes were still 33 times incomes at £1.94m.

Overall, more than half of all London boroughs still required an income of more than £100,000 to buy the average house.

Rising property prices are forcing more people to rent, with recent research from PwC predicting that more than 60 per cent of Londoners will be renting by 2025 compared with 54 per cent today.

However the cost of renting privately is also becoming more unaffordable compared to average pay packets, the NHF said, averaging £1,461 per month and taking up more than half of average incomes.

The NHF’s Home Truths report has been released today to mark the launch of a new campaign urging London’s next mayor to give housing associations priority access to public land.

In return the sector is pledging to ramp up the delivery of more affordable homes needed to help plug the 151,000-home shortage. Housing associations built 40,000 homes for rent and sale in London over the last mayoralty, the NHF said.

Read more: Zac Goldsmith attacks Labour rival Sadiq Khan over housing record

NHF chief executive, David Orr said: “Living in London doesn’t have to mean living in cramped, overpriced, insecure accommodation; the housing crisis is not inevitable. Housing associations know how to tackle the crisis and provide quality homes which suit all Londoners.

“Both Sadiq Khan and Zac Goldsmith have correctly identified housing as one of the biggest challenges facing London. We’re here to say that we know how to help. If the next mayor works with us to tackle the housing crisis at a London level, as we are working with the Government to tackle it at a national level, we can go a long way towards solving the housing crisis.”

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics

Categories

  • Markets

Trending Articles

  • Brexit 10 years on: Labour’s EU reset deal is ‘no growth strategy’

  • Starmer will resign, Trump says

  • Iran to close Strait of Hormuz yet Trump threatens toll

  • King Charles to publish tax bill for ‘transparency’

  • Why 2026 World Cup is when AI becomes the interface between fans and football 

More from CityAM

  • Housebuilder Bellway warns mortgage rate hikes dampening housing demand

    Property
    Things could be looking up for Bellway
  • London house prices fall as Bank of England rate hikes loom over mortgage market 

    Property
    Housing delivery in London is in a major crisis
  • Right to Buy has been a huge success, of course the left hates it

    Opinion
    Modern apartment buildings representing social housing initiatives in urban development, highlighting sustainable architec...
  • Mortgage approvals jump to 15-month high despite Iran war chaos

    Property
    Homeowners may be eying fresh mortgage deals after the Bank of England's cut.
  • House price slump blamed on World Cup and heatwave

    Property
    Soccer players competing in the World Cup, showcasing intense action on the field with a stadium full of cheering fans
  • Natwest housing finance chief: Social housing changes lives – I would know

    Opinion
    Trellick Tower UK council estate architecture, highlighting its iconic brutalist design against a clear sky backdrop.
  • House prices jump as property market ‘treads water in rough conditions’

    Property
    The price paid for first homes has surged 7.1 per cent in a year
  • Financial services contributed a tenth of UK economic output in 2025 

    Economics
    Skyline of Canada financial district with modern skyscrapers and historic landmarks under a clear blue sky

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies