Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      ‘Dispiriting’: Ministers speed up crackdown on Shein and Temu – by just six months

      Shein clothing display showcasing latest fashion trends in a modern retail setting

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Government is set to deal major blow to Big Tech’s moves into sports rights

      Without the article title or content provided, Im unable to generate a specific alt text for the image. Please provide mor...

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Procter & Gamble axes relationship with Kremlin propaganda channel

      007 PG news article image featuring a business meeting with executives discussing strategy at a modern conference table

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Wednesday 09 August 2023 7:32 pm

Make triathlon more accessible to watch, says GB gold medalist Alex Yee

By: Matt Hardy

Deputy Sports Editor - CityAM

Add as a preferred source on Google
Olympic gold medal winning triathlete Alex Yee has called on broadcasters to make the sport more accessible ahead of the Paris Olympics next year.
Olympic gold medal winning triathlete Alex Yee has called on broadcasters to make the sport more accessible ahead of the Paris Olympics next year. (PA)

Olympic gold medal winning triathlete Alex Yee has called on broadcasters to make the sport more accessible ahead of the Paris Olympics next year.

The World Triathlon Championship Series is currently broadcast free-to-air by the BBC but often finds itself relegated to BBC Sport or Red Button services, though the recent event in Sunderland was on BBC Two.

Yee, who has a plethora of medals in the sport – which involves swimming, cycling and running – won an individual silver medal at the 2020 Olympics in Tokyo while also picking up a team gold medal at the same Games.

Triathlon needs more air time

“I’d absolutely love to see it be more accessible,” he told CityAM

“That’s probably one of the big bugbears for me, you frequently need to pay for access to view it and it is a barrier to entry.

“It’s less and less accessible.”

Paris will be hosting a test event ahead of the games, between 17 and 20 August next weekend despite some issues surrounding the water quality in the River Seine.

The BBC will be showing the test event but only on their streaming services rather than traditional channels despite BBC2 showing “What they Really Mean For You” when the women’s race kicks off on 17 August and “Gardeners’ World” when the men’s race gets underway on 18 August – on 19 and 20 August the sports offering would clash with track and field’s World Championships in Budapest, Hungary.

Read more

Government is set to deal major blow to Big Tech’s moves into sports rights

Without the article title or content provided, Im unable to generate a specific alt text for the image. Please provide mor...

Test events

“Triathlon is such a brilliant sport and such a spectator friendly sport over the shorter distances that hopefully it will be able to be broadcast over the BBC and other channels as well,” Yee added.

“We’re coming up to our biggest race in the season this year [test event]. It’s the last opportunity we get before we race on the course of Paris before the Olympic Games next year.

“It is a big qualifier for the Olympics next year as well.

“When I did the Tokyo test event, I actually flopped it completely, I had an awful race and didn’t get what I wanted out of the race.

“But the most important thing I did get out of the race was that I learned as much as I could about the course and that put me in a good position. I was able to feed on those memories.”

Yee is in the mix for the World Triathlon Championship Series title and has won twice this year.

The BBC were approached for a comment surrounding their coverage.

Read more

Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money?

Business professionals discussing strategy in a modern office, highlighting teamwork and collaboration in a corporate setting

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Sport

Related Topics

  • Olympic Sport
  • Tokyo Olympics

Trending Articles

  • Who could be Andy Burnham’s Chancellor? 

  • As it happened: Stocks recover after markets rocked by tech-sell off; US claims ‘good foundations’ of Iran deal

  • As it happened: FTSE 100 finishes higher as US-Iran talks progress and Starmer resigns; Space X shares fall after bond sale

  • Coca-Cola brings in restructuring lineup over failed Costa sale

  • Starmer will resign, Trump says

More from CityAM

  • Government is set to deal major blow to Big Tech’s moves into sports rights

    Sport Business
    Without the article title or content provided, Im unable to generate a specific alt text for the image. Please provide mor...
  • Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money?

    Sport Business
    Business professionals discussing strategy in a modern office, highlighting teamwork and collaboration in a corporate setting
  • Paris Saint-Germain’s Champions League final shirts smash records in auction

    Sport Business
    Breaking news event with diverse crowd gathered at a press conference, microphones and cameras capturing the unfolding story.
  • Government to take on big tech in bid to boost British news

    Tech
    Breaking news headline image related to a general news article on a business website with no specific tags or categories
  • Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

    Sport Business
    Unfortunately, without specific details about the articles title, content, or the subject of the image, creating a precise...
  • West Ham sponsor Boyle Sports ‘extremely concerned’ by David Sullivan allegations

    Sport Business
    Getty Images logo on a smartphone screen with a blurred background, representing media and photography business industry.
  • Nocturne London dazzles as riders take in Square Mile

    Sport Business
    Urban landscape featuring city skyline and gantry cranes, captured on a Saturday, showcasing industrial and architectural ...
  • World Cup won’t boost US or European economies, experts warn

    Sport Business
    Breaking news event with diverse crowd in urban setting, capturing dynamic interaction and vibrant city atmosphere

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies