Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Would a £10bn VAT cut really save hospitality?

      Business professionals discussing strategies in a modern office setting with diverse team collaboration visible

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Platitudes in women’s sport are empty, patronising and offensive

      Business professionals in a conference room discussing strategy with a presentation screen displaying key market trends.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Fogo de Chao nominated for Best Casual Dining Toast award

      Fogo de Chão restaurant exterior with vibrant signage and bustling entrance at popular city location

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Tuesday 07 March 2017 9:23 am

Mike Ashley wants you to know something about his Agent Provocateur takeover

By: Emma Haslett

Add as a preferred source on Google

Sports Direct founder Mike Ashley's recent foray into frilly knickers may have raised eyebrows – but he wants you to know it wasn't just him who bought the lingerie retailer. 

In a statement today, Sports Direct clarified the £30m acquisition was made by Four Holdings, a company in which it owns a 25 per cent stake. 

"Some reports have also stated that Sports Direct paid £35m two years ago for a stake in Four Marketing," it added.

"In fact, the amount paid for the shareholding in Four (Holdings) Limited was £8.75m."

Shares were down 5.2 per cent, at 284.35p, in mid-morning trading – although that is likely to be because Sports Direct also used this morning's statement to clarify that it still expects the devaluation of the euro against the dollar to hit its gross margins.

"Our euro/dollar exchange rate is currently hedged at 1.46, which is due to expire at the end of 2017 and we currently have no euro/dollar hedging in place for 2018," it said.

Dirty knickers

Ashley's (or Four's) acquisition of exclusive lingerie retailer Agent Provocateur was confirmed on Thursday, weeks after private equity owner 3i put it up for sale. 

Not everyone was impressed with the deal: in an interview with CityAM yesterday Joe Corre, the brand's founder (and the son of fashion designer Vivienne Westwood) complained the brand had been "dropped like a pair of dirty knickers". 

The deal is a scandal on many levels. It is a scandal primarily because there was a higher bidder on the table [Quadro Capital reportedly offered £35m for the business] who would’ve saved a majority of the jobs and the international presence of the brand.

“Mike Ashley has already confirmed he’s closing down the entire international side of the business," he added. 

"He’s going to buy the stock and he’s going to keep a few stores in the UK running – everything else is going. None of the creditors will be paid which means the factories will close which means the jobs will be lost. The taxman is not going to get paid either, it’s a disaster.”

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Retail

Related Topics

  • M&A

Trending Articles

  • As it happened: Stocks sink after Fed and Bank of England opt for hawkish hold; Oil price tumbles

  • FTSE 100 Live: Pound dips and stocks slip as Andy Burnham victory triggers political uncertainty

  • City investors raise alarm on Burnham’s Chancellor pick

  • Inheritance tax enquiries surge to six-year high after HMRC clampdown

  • More Big Four blues as Deloitte plans to slash UK audit roles

More from CityAM

  • Mike Ashley’s Frasers makes £1.7bn takeover offer for Hugo Boss

    Business
    Unfortunately, Im unable to provide the alt text as there is no information given about the content or context of the arti...
  • Mike Ashley: I was behind Peter Cowgill’s JD Sports downfall

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley’s Frasers makes £166m play for shoe firm Accent

    Retail
    Mike Ashley has been working with Hornby since March.
  • Tottenham Hotspur: Daniel Levy sells majority of shares in Spurs owner ENIC

    Sport Business
    Due to the lack of specific context or details about the image or the articles content, I cannot generate a precise alt te...
  • Mike Ashley wins trademark appeal, throwing out eye-watering damages bill 

    Legal
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Hugo Boss shares soar as Mike Ashley’s Frasers circles

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • bet365 Jackpot365 Review 2026: Prizes Up To £9,000,000 Every Month

    Betting
    bet365 Jackpot365 promotional banner with jackpot amount, vibrant graphics, and actionable call-to-action for users
  • JD Sports warns of ‘muted growth’ amid weak consumer spending

    Retail
    JD Sports storefront with branded signage and display windows showcasing athletic apparel and footwear

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies