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      Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns

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2026 World Cup

  • World Cup: Third of fan visas from non-European countries are being rejected

    Sport Business

    A third of World Cup fan visas from non-European countries are being rejected with Iran and Senegal hit the hardest, research has found. The United States, which is hosting 78 of the World Cup’s 104 matches, has refused 74 per cent of visas from Senegalese applicants and 61 per cent of Iranian submissions. These are [...]

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  • Where can I watch the Fifa World Cup from in London?

    Sport Business

    Book your tables and pre-order those booze towers because the World Cup is here – for more than a month – and CityAM has you covered. Here are the sport desk’s top nine non-traditional spots to enjoy the footie from. Brigadiers The City staple is an ideal place for those early 8pm kick-offs. Its [...]

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  • Santander: Fans to spend thousands watching World Cup from Britain

    Sport Business

    Santander have said to expect Brits to fork out thousands to watch the Fifa World Cup from afar this month. Research from the bank reveals that Brits will spend, on average, £630 on eating out and drinking over the 104-match tournament while it estimates over £200 will be spent on takeaways, the same on taxis, [...]

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  • World Cup won’t boost US or European economies, experts warn

    June 2, 2026

    The upcoming Fifa World Cup is unlikely to deliver significant or lasting economic growth for its three hosts and the European market, experts have warned. The quadrennial tournament – being held across the United States, Canada and Mexico – is set to “generate excitement far more reliably than sustained economic transformation”. Natixis CIB’s report, Beyond [...]

  • England chiefs lay bare Fifa World Cup logistics schedule

    June 2, 2026

    The chief executive of the Football Association has laid bare the logistical complexities of England’s upcoming World Cup. The tournament is being held across the United States, Canada and Mexico with many European teams expecting to lose money, in part, because of travel issues. “These tournaments, you’re going to be away for a long time,” [...]

  • Iran and Russia to target Fifa World Cup, threat experts say

    May 29, 2026

    Russia and Iran rogue actors will target the Fifa World Cup as part of an ongoing anti-US position, according to global threat intelligence experts. This year’s World Cup – taking place across the United States, Canada and Mexico – is likely to be subject to a number of acts of cyber terrorism, while the use [...]

  • World Cup can save British pubs from government uncertainty this summer

    May 28, 2026

    When England kick off their World Cup campaign against Croatia next month, many will be watching from the comfort of pubs nationwide. While a 9pm kick-off means beer gardens might not be as sun-kissed as we’re used to, the tournament is set to be a significant opportunity for a hospitality sector that is in desperate [...]

  • Fifa World Cup under drone terrorism threat, security experts warn

    May 26, 2026

    Fifa World Cup organisers will be on alert amid fears domestic terror cells could surface at next month’s tournament, security experts have warned. The quadrennial tournament heads to North America next month for its next iteration – spanning 104 matches in the United States, Canada and Mexico – and keeping the millions of attending fans [...]

  • DR Congo: Fears Fifa World Cup could be Ebola superspreader event

    May 20, 2026

    The Democratic Republic of Congo’s participation in the Fifa World Cup is under threat after an Ebola outbreak led to a US travel ban on the African nation. Health reports suggest there are over 500 suspected cases of the contagious disease in the DRC, with over 125 deaths. It is not yet being classed as [...]

  • Fifa World Cup under major threat of cyber terrorism

    May 18, 2026

    The 2026 Fifa World Cup could be the victim of the largest volume of cyber terrorism and hacktivism events in sporting history. The sheer scale of next month’s tournament – which is being hosted across Canada, the United States and Mexico – could play into the hands of rogue states and groups looking to cause [...]

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