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2026 World Cup

  • LA is the future of sport and coming for London’s crown as global capital

    January 11, 2026

    LA offers a glimpse into the future for the sports industry as the city prepares for a starring role at the 2026 Fifa World Cup and 2028 Olympics, finds Frank Dalleres. Arriving at the Intuit Dome by driverless taxi and then using facial recognition technology to enter the home of the NBA’s LA Clippers (mobile [...]

  • Scotland fans offered World Cup ticket packages starting at £8,000

    December 18, 2025

    Scotland fans are being offered World Cup travel packages that include guaranteed match tickets for all three group games – starting at more than £8,000. The “Follow My Team” packages include high-end accommodation but not flights to and from the US and are being sold by Qatar Airways Holidays, the official World Cup travel provider.  [...]

  • World Cup tickets aren’t worth getting into debt for, Scotland fans told

    December 15, 2025

    Scotland manager Steve Clarke has urged fans not to rack up debt following his team at the 2026 World Cup, amid criticism of sky-high ticket prices. The Tartan Army is expected to travel in numbers to the US next summer to see Scotland play in a first men’s World Cup for 28 years, where supporters [...]

  • Greedy Fifa rinsing fans over World Cup tickets – even Americans are baulking

    December 11, 2025

    Ed Warner finds that even Americans accustomed to paying through the nose for live sport are outraged at the prices Fifa is allowing to be set for tickets at the 2026 World Cup. It was a bitterly cold evening in Boston, the temperature well below zero, and yet the Bruins fans still rolled up to [...]

  • Salah’s Egypt and Iran will contest a ‘pride match’ at 2026 Fifa World Cup

    December 8, 2025

    The 2026 Fifa World Cup match between Egypt and Iran has been designated as host city Seattle’s “pride match”. Homosexuality is illegal in both Egypt and Iran but the local organising committee in host city Seattle – the Seattle Pride Match Advisory Committee, which is not affiliated with Fifa – has said the match on [...]

  • Lineker 1, BBC 0: Goalhanger set for bumper World Cup deal with Netflix

    December 2, 2025

    Netflix has reportedly signed Gary Lineker’s The Rest Is Football podcast in a deal which will see the former BBC presenter go up against his old employer at next year’s World Cup. Lineker is expected set to earn millions of pounds from selling the rights to the show, in which he discusses topical football matters [...]

  • 2026 World Cup: SoFi boss dismisses Trump threat to move games from LA

    November 14, 2025

    The boss of the SoFi Stadium in Los Angeles says he expects the £4bn venue to play a key role in staging next summer’s 2026 World Cup despite US President Trump threatening to move games from the city.  Trump has raised the prospect of stripping LA, San Francisco and Seattle of their scheduled fixtures if [...]

  • Fifa casts net as Budweiser Uefa talks throw World Cup contract into doubt

    November 5, 2025

    Fifa has begun exploratory talks with other alcohol companies as a contingency measure in case long-term partner AB InBev, maker of Budweiser, opts against extending its contract as the world governing body’s official beer supplier after next year’s World Cup. AB InBev’s flagship brand Budweiser has been the official World Cup beer since the 1986 [...]

  • Roll-on the World Cup! Spain’s young guns sign deal with Old Spice

    October 30, 2025

    Not so long ago Old Spice was a punchline; a brand associated with a bygone era and reliant on an ageing – not to say, perishing – demographic. More recently it has tried to shake off this stuffy image, leaning into sports such as the NFL. This week made perhaps its most intriguing move yet: [...]

  • Nike reveals England World Cup kit innovation to beat 50C heat

    October 23, 2025

    England have been handed a new weapon to combat the extreme heat and humidity expected at next summer’s men’s World Cup by kit maker Nike. Thomas Tuchel’s team could face heat stress equivalent to almost 50C at the tournament, which is being co-hosted by the US, Mexico and Canada. But Nike has unveiled its latest [...]

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