Brewdog’s CEO James Watt hits back at ‘ridiculous levels of criticism’ following wages change January 15, 2024 The chief executive of Brewdog has hit back at the "ridiculous levels of criticism" his company received following the news that it would no longer be paying staff the ‘real’ living wage.
Brewdog to no longer pay ‘real’ living wage in scramble to save costs January 10, 2024 Brewdog is now opting not to pay staff the ‘real’ living wage in a scramble to shore up extra costs.
Brewdog boss James Watt says IPA movie is coming to the big screen January 3, 2024 “It has been so exciting to work with such talented people on the script of this amazing new movie: Underdogs: The Rise Of BrewDog.
Brewdog boss: Rail strikes have cost firm £3.5m and are ‘killing UK businesses’ July 23, 2023 The boss of Brewdog has warned that rail strikes are “killing UK businesses” as he offered up the pub chain’s Waterloo venue as a location for “beer and sandwiches” negotiations. James Watt took to LinkedIn to warn that Brewdog has lost £3.5m to date due to industrial action, as he accused the government of not [...]
James Watt: I want to help young entrepreneurs learn from Brewdog mistakes April 3, 2023 Most public figures who have found themselves embroiled in the number of scandals that James Watt, the chief executive of craft beer firm BrewDog, has managed would by now surely have retreated from the public spotlight. However, that is not Watt’s style. The outspoken founder of the Punk IPA brand is once again generating his [...]
Brewdog’s China deal shows the limits of ESG virtue-signalling February 21, 2023 O, what a tangled web we weave, when first we practice to make commercial hay from a human rights campaign, as Walter Scott very nearly wrote. Brewdog are the latest example of a brand which has made much of its holier than thou culture – only to ditch it in full when the reward is [...]
Punk IPA will be sold in ‘every corner of China’ following BrewDog Budweiser partnership February 20, 2023 The joint venture will see the Scottish craft beer company sell its most popular brands such as Punk IPA and Elvis Juice across the country from March 2023.
BrewDog in the dock as watchdog bans controversial ‘one of your five a day’ ad December 7, 2022 An ad for BrewDog has been banned over a “tongue-in-cheek” claim that its fruit-flavoured beers constitute “one of your five a day”. An email, dated July 20, featured the subject heading “One of your five a day”, and advertised beers with names that included Lost In Guava, Pineapple Punch, and Lost In Lychee & Lime. [...]
BrewDog ad banned for branding beer ‘one of your five a day’ December 7, 2022 A BrewDog advert has been banned by the industry watchdog after it branded beer as “one of your five a day” in a marketing email. The Advertising Standards Authority (ASA) said the claim was misleading, suggesting that consumers could be confused by the messaging. The body of the email featured the heading “FEELING FRUITY” in [...]
BrewDog gives up B-Corp social and environmental certificate December 1, 2022 BrewDog has given up its B-Corp certificate recognising its social and environmental impact because the organisation which gives it, B Lab, “requested additional measures”. The beer-maker said in an internal statement seen by CityAM, that “we have decided to step aside from our B Corp certification for the time being.” The brand it gave [...]