BGC boss warns tech giants over black market ads ahead of World Cup betting surge Betting The boss of Britain’s gambling trade body has urged major tech platforms to crack down on illegal betting adverts ahead of what is expected to be the biggest World Cup for gambling in history. In an open letter seen by CityAM, Betting and Gaming Council (BGC) chief executive Grainne Hurst warned that black market [...]
The top five trends emerging in sports marketing in 2025 Sport Business Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]