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Gen Alpha

  • Barclays pays £180m for loss-making UK fintech Gohenry

    Banking

    Barclays has snapped up the UK arm of money management app Gohenry in a bid to “turbocharge” its ambitions for youth banking and the mass affluent market. The blue-chip lender revealed on Friday it had bought the fintech firm from its parent company, Acorns, for an undisclosed sum in a deal that is expected to [...]

    Barclays posted its first-quarter update on Wednesday.
  • Monzo and Revolut take banking battle to the playground

    Opinion

    Banks are turning their attention to the younger generation and in this week’s column Samuel Norman takes a look at the money to be made with Gen Alpha. The Tooth Fairy is losing her magic touch. After centuries of cultural dominance in the under-the-pillow money market, the primary dealer of calcium-for-cash faces a hostile takeover.  [...]

    Monzo is one of countless firms stepping up to capture the Gen Alpha market. (Image: Monzo)
  • Monzo ramps up the banking battle for Gen Alpha

    Fintech

    Monzo has made a major play to secure the next generation of savers as banking giants look to secure a grip on the Gen Alpha market. The London-based fintech has added a three percent interest rate to its savings account for Under 16s. This catapults Monzo above its rivals’ rate offer for children’s accounts. TSB [...]

    Monzo is one of countless firms stepping up to capture the Gen Alpha market. (Image: Monzo)
  • How AI is redefining luxury fashion

    July 29, 2025

    From digital Gucci fashion drops to AI stylists, luxury fashion has jumped on board the AI train, writes Paul Armstrong.

  • As if! What 30 years of Clueless can teach us about marketing

    January 9, 2025

    30 years on, there's a lot we can learn from Clueless about marketing. In particular, the power of the clique, writes Nick Palmer.

  • The generation game: How sport should prevent young people deserting it

    December 30, 2024

    Are young people into sport anymore? It’s a question we are hearing more and more often, and one that is causing a concern for some leaders. So should they be worried?  Gen Z (born 1996-2010) are half as likely to describe themselves as passionate sports fans, compared to Millennials (born 1980-1995).  Their traditional viewership also [...]

  • Could a chatbot groom your child?

    November 26, 2024

    Generation Alpha are already growing up in a very different digital landscape to their predecessors and their lives will be fundamentally shaped by AI, says Eliza Filby In all the surveys, books and discussions about modern parenting, there’s one thing on which we are all in agreement. Parenting today is harder than it was for [...]

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