Young Brits have become an unlikely driving force for Buzz Bingo September 22, 2025 Over half of Buzz Bingo’s new members in the last year have been under 35. It’s a remarkable statistic for a game generally portrayed as the home of older generations; one memorable Simpsons episode features a 4pm nap time for its group of elderly players. But that’s no longer reflective of the game in 2025: [...]
Gen Z don’t care about your smartwatches – here’s why September 20, 2025 From CityAM The Magazine‘s Autumn edition, Gen Z are the first digital native generation but they’re turning to analogue timepieces over smartwatches It’s ironic that the generation that grew up with a smartphone in their hand is ditching the smartwatch in favour of an analogue alternative. Last year Watchfinder, the Richemont-owned pre-owned retailer, commissioned [...]
Millennials and Gen Z cling to property dream as house prices soar September 8, 2025 Millennials and Gen Z are refusing to give up on their dream of owning a home despite the steep challenges of getting on the property ladder, fresh research has found. Over 35 per cent of Gen Z and 40 per cent of Millennials think that owning a property is the most effective way to grow [...]
Gen Z are afraid of credit cards. But can you blame them? August 20, 2025 New data has revealed that not only is Gen Z not using credit cards, they're actively afraid. But can we blame them, asks Rich Bayer.
Quiet quitting 2.0: Forget Gen Z, it’s CEOs who are checking out August 19, 2025 Gen Z has long been berated for disengaging, but it's CEOs that are the real problem. Welcome to quiet quitting 2.0: when the C-suite checks out but stays in.
The luxury market’s betrayal of Gen Z August 16, 2025 In 2022, Gen Z and Millennials accounted for the entirety of the luxury market’s growth. The latest data, however, shows something of an exodus of younger buyers: Around 50m customers – about an eighth of the base – left the market last year, “in particular” the younger ones, according to Bain’s latest luxury report. A [...]
Third of young Brits favour authoritarian leader over democracy August 12, 2025 A third of young adults said they would back an authoritarian system if leaders could take decisions more quickly, a new poll has said, in signs new voters believe the UK’s social contract is breaking down and belief in the principles of democracy are fading. In fresh research led by Adam Smith Insights, a sister [...]
How the Conservatives can become the party of millennials like me August 7, 2025 Millennials make up the largest age cohort in many of the areas where the Conservatives need to shore up support. To win us back the Tories need answers on the cost of living, housing and tax, says Jamila Robertson Millennials are often given a hard rap – scoffed at as snowflakes by Boomers, and as [...]
How AI is redefining luxury fashion July 29, 2025 From digital Gucci fashion drops to AI stylists, luxury fashion has jumped on board the AI train, writes Paul Armstrong.
If you think it’s bad for Henry on £100k, spare a thought for his Gen Z brother July 8, 2025 Life may be tough if you’re a High Earner, Not Rich Yet – but at least Henry has hope. His younger counterpart Nick, 30, has only known bad times and he’s fuelling the rise of populist parties, says William Atkinson Last week, Eliza Filby profiled the plight of the Henry: a High Earner, Not Rich [...]