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generational analysis

  • Bribing firms to hire us is an insult to young workers like me

    Opinion

    The government’s plans to subsidise companies to hire young workers is a sticking plaster over the self-inflicted wound that is youth unemployment, says Oliver Dean Pat McFadden, the Secretary of State for Work and Pensions, recently announced that the government will launch a £1bn scheme to shift young people away from unemployment and welfare and [...]

    People waiting outside a job centre, highlighting unemployment issues and job search challenges in the current economy.
  • Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

    Opinion

    Forget Gen Z, it's Generation Zalpha whose commercial influence now matters in the advertising world, writes Ogilvy's Amelia Torode.

    Gen Zalpha Gemini concept art featuring futuristic digital design and innovative technology elements
  • How the Conservatives can become the party of millennials like me

    Opinion

    Millennials make up the largest age cohort in many of the areas where the Conservatives need to shore up support. To win us back the Tories need answers on the cost of living, housing and tax, says Jamila Robertson Millennials are often given a hard rap – scoffed at as snowflakes by Boomers, and as [...]

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