Game, Set, Match: How brands can serve up lasting value at Queen’s Sport Business Queen’s is here and the tennis is back. Thom Newton looks at how brands get value out of the grass tennis tournament. Sports fans are relishing a summer that includes a World Cup, alongside the major fixtures of tennis, cricket and athletics. With sport comes the inevitable opportunities for brand sponsorships. However, visibility at events [...]
London hailed as global capital for women’s sport as 1.4m visit Sport Business London has been hailed as a global epicentre for women’s sport after the Red Roses, Queen’s Club, the Lionesses and athletics all contributed to 1.4m fans attending events in the capital. Nearly 82,000 fans packed in to Allianz Stadium in Twickenham last month to watch England beat Canada to win a first Women’s Rugby World [...]
WTA Ventures: Queen’s, CVC Capital Partners and an organisation pushing on Sport Business After a successful week of WTA tennis at Queen’s, WTA Ventures chief Marina Storti discusses the state of the sport, its private equity partner CVC Capital Partners and a potential merger with the ATP. When 37-year-old Tatjana Maria upset the odds to win the HSBC Championships in front of 9,000 fans on Sunday, she became [...]
How to earn £15,000 during Queen’s and Wimbledon Championships June 12, 2025 Walk out of Barons Court tube station – via your preferred District or Piccadilly line train – turn right and within 100 yards you’ll see the HSBC red colour scheme branded across a sign that welcomes you to Queen’s Club. Because this and next week, in the leafy London Borough of Hammersmith and Fulham, the [...]