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      Why 2026 World Cup is when AI becomes the interface between fans and football 

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manchester united

  • DHL chief on English rugby ‘concern’, Formula 1 and Manchester United

    April 15, 2026

    “I’d say it’s a concern,” Elliott Santon, the head of global sponsorships at DHL Express, says on the state of rugby in England.  The global logistic giant is the front-of-shirt sponsor of Prem Rugby club Harlequins and has its distinctive yellow and red logo plastered on the quartered strip of the London team. DHL is [...]

  • Manchester United’s £10m boost; £5k Masters gnomes and Southgate TikTok

    April 15, 2026

    Manchester United are set for a £10m boost from kit sponsor Adidas if, as now seems likely, they qualify for the Champions League. The club sit third in the Premier League with a seven-point cushion over sixth-placed Chelsea, despite Monday’s shock defeat by struggling Leeds United. Uefa confirmed last week that the top five Premier [...]

  • Coe urged to stand for London Mayor in move that could hit Manchester United

    March 24, 2026

    Lord Coe has been urged to challenge Sadiq Khan in the race to be London Mayor in a move that could cast doubt on his ability to help Manchester United build their new stadium. Two-time Olympic champion and former Tory MP Coe is the current president of World Athletics, but is being urged to take [...]

  • Williams F1 ‘competing with top 50 teams in sport’, says Kenyon

    March 4, 2026

    Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]

  • Manchester United: Ratcliffe’s cuts take club from red to black

    February 25, 2026

    Manchester United CEO Omar Berrada has hailed the impact of Sir Jim Ratcliffe’s cost-cutting after the club reported only their second profitable quarter since 2023. Co-owner Ratcliffe’s slashing of hundreds of jobs at Old Trafford helped United to a pre-tax profit of £5.6m in the three months to 31 December, compared with a £34.5m loss [...]

  • Man City boss Guardiola calls for better society after Ratcliffe immigrants row

    February 13, 2026

    Manchester City manager Pep Guardiola has called on countries to “embrace other cultures” after Manchester United owner Sir Jim Ratcliffe said the UK had been colonised by immigrants. Ratcliffe’s comments drew condemnation from Prime Minister Keir Starmer and Mayor of Greater Manchester Andy Burnham as well as from across football.  The Ineos billionaire has since [...]

  • Manchester United owner Ratcliffe may face FA charge over immigrants rant

    February 12, 2026

    Manchester United co-owner Sir Jim Ratcliffe could face a Football Association charge over his widely-criticised comments that the UK has been “colonised by immigrants”. Prime Minister Sir Keir Starmer and the Mayor of Greater Manchester Andy Burnham have already condemned Ratcliffe’s remarks and now the FA is set to examine whether they have brought the [...]

  • Guardiola calls out Premier League clubs for not winning trophies

    February 3, 2026

    Manchester City manager Pep Guardiola has called out big Premier League clubs for not winning trophies despite spending more over the last five years. After the January transfer window closed on Monday – which saw the 20 Premier League clubs spend around £400m – City’s net spend over the past five years sat at £396m [...]

  • Exclusive: Manchester United stadium plan set to get £200m boost

    January 27, 2026

    Manchester United could earn £200m from selling the naming rights to their new stadium, according to a new report. Manchester United’s 100,000-seater plan for a project dubbed New Trafford, adjacent to the iconic but crumbling Old Trafford, would create the biggest stadium in Britain and command a premium naming rights price. Research by industry title [...]

  • Real Madrid top Deloitte Football Money League as Champions League revamp boosts Premier League’s rivals

    January 22, 2026

    An expanded and more lucrative Champions League has helped Real Madrid, Barcelona, Bayern Munich and Paris Saint-Germain all earn more than any Premier League club last season, according to the latest Deloitte Football Money League. Real Madrid stayed top of the annual rich list with record-breaking revenue of €1.2bn (£975m), ahead of LaLiga rivals Barcelona [...]

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