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perplexity

  • Samsung on market for deals with AI giants

    Tech

    Samsung is pursuing AI deals with tech leaders as it bets on artificial intelligence as the new front in its competition with Apple for dominance of the global smartphone market. The Korean tech giant’s consumer device chief has said the firm is “open to strategic co-operation” with AI companies like OpenAI. Samsung lost out against [...]

    Samsung has missed earnings expectations
  • Is Perplexity’s $34.5bn bid for Google Chrome strictly a power move?

    Tech

    Artificial intelligence start-up Perplexity AI has made an unsolicited $34.5bn (£25.4bn) all-cash offer for Google’s Chrome browser, in a move that some analysts say is as much about signalling intent as it is about striking a deal. The San Francisco-based company revealed the bid on Tuesday, reported Reuters, claiming it had secured backing from several [...]

    The Competition and Markets Authority said they've heard complaints Google's search advertising costs are higher than expected
  • Advertisers have a new audience to sell to: AI models

    Tech

    For generations, advertisers have obsessed over how best to win the hearts and minds of consumers. But with people increasingly turning to their large language model of choice for product recommendations, the industry has a new audience to get its head around: artificial intelligence, writes Ali Lyon. David Ogilvy had four golden rules to help [...]

    Deepseek and Chat GPT are two of the most popular large language models (Photo by Lionel BONAVENTURE / AFP)

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