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polling

  • Keir Starmer less popular among UK voters than Donald Trump

    January 7, 2025

    Keir Starmer is less popular among UK voters than Donald Trump, according to new polling. The first of a new monthly CityAM/Freshwater Strategy poll found the Prime Minister had the lowest approval of all figures tested, with a majority of voters having an unfavourable view. Starmer has the lowest net approval rating of -36 [...]

  • Unhappy New Year? 72 per cent say UK ‘going in wrong direction’

    January 7, 2025

    Keir Starmer’s chances of a New Year reset have been dealt a blow with new research revealing a lack of confidence in the government’s economic policies. The first of a new monthly CityAM/Freshwater Strategy poll found that 72 per cent of voters say the UK is going in the “wrong direction”, including 53 per [...]

  • Voters ‘angry’ and impatient’, Rayner admits, amid fall in Labour support

    December 8, 2024

    Voters are angry and impatient for change, Angela Rayner has admitted, amid a fall in support for Labour in the polls and a rise for Reform UK. The deputy Prime Minister said she understood the mood of the country after what she called several “significant challenges” faced by the government in its first months in [...]

  • Shock poll puts Reform UK ahead of Labour for first time, as Tories surge

    December 5, 2024

    A new poll has put Reform UK one point ahead of the Labour Party for the first time. Research by pollsters at FindOutNow put Nigel Farage’s party on 24 per cent, one point above Labour on 23 per cent. While Kemi Badenoch’s Conservative Party came higher than both, at 26 per cent, with the Lib [...]

  • YouGov shares jump after revenue and profit growth revealed

    October 29, 2024

    YouGov shares jumped 13 per cent on Tuesday as the data firm reported revenue and operating profit narrowly ahead of full-year expectations. In unaudited results for the year to 31 July, 2024, Yougov posted a three per cent organic revenue increase, with reported revenue up 30 per cent to £335.3m, driven by its recent CPS [...]

  • Nightmare fuel: Have Labour’s first 100 days proved a shaky start?

    October 9, 2024

    During Liz Truss’ short-lived premiership, my friend confessed the then-Prime Minister was actually living out a recurring nightmare she occasionally had. The ‘plot’ of said nightmare? “The idea that you think yourself capable of something and you get to the top and you’re on the front page of every newspaper, and every news channel and [...]

  • Tory leadership: Kemi Badenoch’s lead drops as Robert Jenrick closes in

    October 1, 2024

    Kemi Badenoch’s poll lead amongst Tory members has dropped from 18 points to just four ahead of rival Robert Jenrick, a new survey has found. The YouGov poll with Sky News found that if Badenoch and Jenrick went head-to-head in  the final round, members would choose her by 52 per cent versus his 48 per [...]

  • Election 2024: Rishi Sunak could lose seat on July 4, poll finds

    June 19, 2024

    Rishi Sunak could become the first ever sitting Prime Minister to lose their seat at a general election, new polling analysis suggests.

  • Election 2024: Londoners are the biggest politicos in the country, poll finds

    June 19, 2024

    Londoners are the most politically aware people in the UK, with over two thirds believing they are well informed about national politics, a poll has found.

  • Has Thames Water’s public esteem sunk to new depths?

    June 13, 2024

    Earlier this year, Thames Water entered a standoff with water regulator Ofwat over attempts to raise customer bills by 40 per cent. At the time – when investors pulled £500m of funding from the utility supplier – YouGov data showed that the company was more disliked than not among the UK public. With media outlets [...]

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