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      Can football conquer the US? Why culture is key this World Cup

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  • Matchroom could move into booming rugby in a big way, says Hearn

    Sport Business

    Eddie Hearn has tipped Matchroom to increase its presence in rugby union “in a big way” following the signing of England star Henry Pollock and a new wave of investment entering the club game. Hearn surprised the industry by recruiting Pollock to his new Matchroom Talent Agency in March – a first foray into rugby [...]

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  • Exeter Chiefs set for US investment as Prem Rugby flurry continues

    Sport Business

    Exeter Chiefs are set to become the latest in a flurry of Prem Rugby clubs to take fresh investment, with American backing set for Sandy Park. An extraordinary general meeting will be held next month to vote on plans which would see an unnamed US backer make a multimillion pound investment in the Devonshire club. [...]

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  • Wolff casts doubt on Horner plans to invest in Formula 1 team Alpine

    Sport Business

    Mercedes boss Toto Wolff has called into question plans for Christian Horner to invest in Formula 1 team Alpine. Horner, former team principal of Red Bull, is understood to be part of one of four bids in the race to buy a 24 per cent stake in French team Alpine. Horner has spoken to former [...]

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  • Does Dyson’s Bath investment signal a new era for Prem Rugby?

    March 21, 2026

    If there was major surprise surrounding Red Bull’s entry into Prem Rugby last year, fewer heads would have been turned by news this week of Sir James Dyson’s investment in Bath. Probably because plenty had assumed he was paying for the upkeep of the club anyway. The deal – likely a debt-for-equity swap – by [...]

  • Senior Red Bull Racing figure leaves F1 team weeks before new season

    February 17, 2026

    The period of personnel upheaval continued at the Red Bull Formula 1 team on Tuesday with the departure of chief designer Craig Skinner. Skinner had been with the outfit for 20 years and his departure follows in the footsteps of the likes of design guru Adrian Newey and former Team Principal Christian Horner in leaving the [...]

  • Icons, purpose and gastronomy: How brands can win at the 2026 World Cup

    December 7, 2025

    The Fifa men’s World Cup is more than a tournament, it’s becoming the most glamorous, immersive and culturally defining sporting event of the decade.  With 48 teams, three host nations, and a projected $17bn economic impact, the scale of the World Cup is staggering. And in true American style, Fifa has even announced the 2026 [...]

  • Mercury13: Mata-backed women’s football group lines up Spanish club

    November 26, 2025

    Juan Mata-backed investment group Mercury13 is in advanced negotiations about buying a stake in Spanish top-flight women’s club Levante Badalona.  Mercury13, which bought FC Como Women in 2024 before investing in WSL2 club Bristol earlier this year, has pledged $100m to build a global portfolio of clubs, with Badalona earmarked to be its next investment.  [...]

  • No Limits Tour: Cliff diving, Tom Daley and the TikTokification of sport

    October 4, 2025

    When launching a new sports property it helps to have one of the biggest names in the game lend their support and, in diving, they don’t come much bigger than Tom Daley. So it was a timely boost to the No Limits Tour Cliff Diving Championship that former Olympic champion Daley agreed to appear in [...]

  • Red Bull sales spike ahead of England ban

    October 3, 2025

    Sales of Red Bull have spiked ahead of a planned new law in England to ban energy drinks being sold to under 16s. The giant has reported a UK revenue of £668.3m for 2024, up from the £594.1m it achieved in 2023. New accounts filed with Companies House also show that its pre-tax profit rose [...]

  • Newcastle’s Red Bull takeover litmus test for Prem Rugby governance

    September 26, 2025

    Red Bull’s ownership of Newcastle will be a “litmus test” of the quality of Prem Rugby’s current governance structures, according to a top business management consultant. The energy drink giant entered English domestic rugby this summer with the purchase of lowly Newcastle, who take on Saracens this evening in their first sell-out since 2018. But [...]

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