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      Why 2026 World Cup is when AI becomes the interface between fans and football 

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Sportradar

  • 2026 World Cup: England only attract half as many bets as Norway to lift trophy

    Sport Business

    Tournament outsiders Norway have attracted twice as many bets on them to win the 2026 World Cup as England, surprising new data has revealed. Ahead of England’s first match of the tournament, against Croatia tonight in Dallas, Thomas Tuchel’s team have attracted five per cent of all betting tickets handled by Sportradar on behalf of [...]

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  • Italy World Cup flop kills five per cent of bets on tournament winner

    Sport Business

    Italy’s failure to qualify for the 2026 World Cup this week was an early win for bookmakers as it killed five per cent of wagers on the outright winner, betting data shows.  Four-time champions Italy lost on penalties in a play-off with Bosnia and Herzegovina on Tuesday, meaning they will miss a third men’s World [...]

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  • Sport data giant Sportradar slapped with lawsuits in UK and US

    Sport Business

    The $5bn valued sport data giant Sportradar has been slapped with a pair of lawsuits for “aggressive actions” towards software company Altenar.  Action has been filed in London’s High Court, while there is a Stateside suit heading to the US District Court of New Jersey. Both are claims for multi-million pounds and dollars respectively. The [...]

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  • Nearly 100 per cent of sport organisations plan to increase AI use

    February 19, 2026

    Nearly 100 per cent of sports organisations plan to increase their use of AI in the next year, according to the 2026 Global SportsTech Report. The data comes as artificial intelligence’s presence across sport has increased monumentally over recent seasons. The study, undertaken by SportsPro and Sportradar using sports organisations across the industry, states that [...]

  • Battle of the supercomputers: Whose algorithm was best at predicting Euro 2024?

    July 19, 2024

    Going by these results, it will still be some years before the robot uprising comes and obliterates all we hold dear, including the beautiful game. 

  • Computer says YES: England tipped to win Euro 2024 by AI

    June 5, 2024

    England have an almost one-in-four likelihood of lifting the trophy, making them the favourites ahead of France and Germany.

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