Ed Warner: Forget WrestleMania, Super Bowl or the Olympics – London mayor should seek hefty portfolio of sporting events May 2, 2024 Cultivating a calendar of repeat events has far greater benefit over time than splurging on a mega jamboree.
Ed Warner: How do we value sport and the draw of much needed money April 25, 2024 After World Athletics announced it would be paying its Olympic gold medallists, a fresh debate has opened up around money for our athletes and the draw of cash in sport for bodies. Ed Warner writes. The British Olympic Association seats its gold medallists in the front of the plane carrying its team home from a [...]
Ed Warner: Seb Coe has given Olympic chief Thomas Bach a $100m headache April 18, 2024 Our sport business columnist on Seb Coe's challenge to Thomas Bach.
Ed Warner: Why the London Marathon is a world leader – and a bargain April 11, 2024 Only New York can match it for glamour ansd profile.
Cricket needs a reality check, it cannot have it all April 4, 2024 The earth has orbited once more around the sun. Cricket’s County Championship starts again tomorrow (45 per cent chance of rain in Durham at 11am; showers expected shortly after in Hove). We are almost 12 months on from the acknowledgement that English cricket is institutionally racist and appear to be edging closer to an influx [...]
Ed Warner: What Ivan Toney and Shohei Ohtani say about sport and gambling March 28, 2024 From football to baseball, sport is intertwined with betting.
Ed Warner: Horse racing has a potent calling card – but needs urgent change March 21, 2024 Our sport business columnist tackles falling crowds at the races.
Ed Warner: Why invest in hosting sport? Mainly because it’s bloody fun March 14, 2024 Our columnist gives his take on the sport business world.
Ed Warner: The future of athletics is fluid but ripe with opportunity March 7, 2024 Will Michael Johnson show the way for athletics chiefs, asks our columnist?
Ed Warner: Sci-fi sport is coming, are you ready to watch? I’m not February 29, 2024 Our sport business columnist takes on some of the week's big talking points.
