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By: Ed Warner

Sports Business Columnist

All 225 Articles
  • Ed Warner on rugby and the “friendless” Commonwealth Games

    December 7, 2023

    Our columnist tackles rugby's legal battle over brain injury.

  • Ed Warner: Spare Everton fans and ban owners who break sport’s financial rules

    November 30, 2023

    If fines aren't sufficient deterrents and points deductions skew the table aim the punishment at the boardroom, says Ed Warner.

  • Ed Warner: What other sports can learn from boxing’s trash talking and Barry Hearn

    November 23, 2023

    Our columnist on the noble art's hype machine, the Cricket World Cup and, er sheep shearing.

  • Ed Warner: Draconian rules leave only sponsor crumbs for most Olympic athletes

    November 16, 2023

    In the Olympic and Paralympic world, being top of the food chain is everything.

  • Ed Warner: Could AI avatars replace boxers and Formula 1 drivers?

    November 9, 2023

    Ed Warner dons his VR headset to ponder the future of sport.

  • Ed Warner: Why IOC is worst of both worlds for sporting democracy

    November 2, 2023

    Thomas Bach is in Ed Warner's crosshairs this week.

  • Ed Warner: Has Sport England’s core purpose been forgotten?

    October 19, 2023

    Chris Boardman. Olympic cycling pursuit champion. Tour de France stage winner. Adviser to British Cycling. Head of the government’s Gear Change strategy promoting cycling and walking at Active Travel England. Founder and face of Boardman Bikes, currently owned by Halfords. You may have one in the family, perhaps a balance bike for a toddler or [...]

  • Ed Warner: VAR cock-ups are hastening the inevitable arrival of AI referees

    October 12, 2023

    How long until a match is refereed entirely by AI, following the latest Premier League VAR blunders?

  • Golfers can play for brand value at Olympics and Ryder Cup, not a pay cheque

    October 5, 2023

    This week’s Ed Warner column looks at the Patrick Cantlay “pay or no pay” discussion and how Olympians can only dream of being in a situation where they don’t need payment to compete at the highest level. Can those Ryder Cup golfers simply increase their brand value by rubbing shoulders with Olympians in Paris next [...]

  • Ed Warner: Is Saudi’s goal of using sport to boost GDP by 1.5 per cent achievable?

    September 28, 2023

    John Maynard Keynes argued for government spending – any spending – to stimulate economies in recession, even paying people to dig holes and then fill them up again, given the multiplier effect when they spend their wages. Saudi Arabia may not be facing such an economic challenge, but the sports investments pursued by its Crown [...]

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