By: Matt Hardy

Deputy Sports Editor - CityAM Matt Hardy is the CityAM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Two T20 franchises to merge as external investment nears

June 2, 2026

The two Australian Big Bash franchises based in Melbourne are to merge as private equity interest in the T20 league intensifies. The eight Big Bash teams are ripe for overseas picking amid a global interest in cricket driven by the United States and India, though not all Australian states voted in favour of selling up [...]
Liverpool have the most valuable front-of-shirt deal in the Premier League

June 2, 2026

Liverpool have the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m, according to The Sponsor’s “Premier league Fair Market Sponsorship Values 2026” report. It sees [...]
Como 1907: How to make it on the lake with tourist fans and fashion

June 2, 2026

When somebody says Como it is easy to think of a gargantuan Italian lake, Renaissance architecture and quaint railways. But now it’s Champions League football. Having been declared bankrupt in 2004 and again in 2016, a new iteration of Como 1907 was founded in 2017 and put into the fourth tier of Italian football. Less [...]
Squash players turn to social media to cash in on LA Olympic Games opportunities

June 1, 2026

British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told CityAM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]
New mixed gender trophy introduced for coming Hundred season

June 1, 2026

The Hundred will this season introduce a new team trophy as the franchise cricket tournament seeks to further expand its reach. The trophy, demonstrated at a kit launch at the Oval yesterday, will see men’s and women’s results combined, akin to a Formula 1 Constructors’ Championship that combines two driver performances. Fans will have the [...]
Exclusive: Roland Garros star and ATP chief in £450,000 tennis fund raise

June 1, 2026

French Open star Elina Svitolina and the chief executive of the ATP Tour Eno Polo are part of a £450,000 fund raise for a French performance start-up, CityAM can reveal. TIVA’s pre-seed will help to develop a series of marginal gains products aimed at skin contact between hands and tennis racket grips. APEX, a [...]
Iran and Russia to target Fifa World Cup, threat experts say

May 29, 2026

Russia and Iran rogue actors will target the Fifa World Cup as part of an ongoing anti-US position, according to global threat intelligence experts. This year’s World Cup – taking place across the United States, Canada and Mexico – is likely to be subject to a number of acts of cyber terrorism, while the use [...]
Arsenal Champions League final tickets on resale sites for £200,000

May 29, 2026

Tickets for Saturday’s Champions League final between Arsenal and Paris Saint-Germain are being sold for £195,000 as ticket holders look to cash in on interest. Arsenal can win a first ever Champions League title in Budapest this weekend but will need to overcome defending champions PSG at the Puskas Arena in Hungary. The Gunners received [...]
Barclays warn Gen Z against Arsenal Champions League ticket scams

May 28, 2026

Barclays have warned Gen Z Arsenal fans to be on alert as ticket fraudsters target the Champions League final. The high street bank said that football fans with FOMO – fear of missing out – must be cautious when buying tickets for the Gunners’ Champions League final against Paris Saint-Germain in Budapest. Barclays’ Kirsty Adams [...]
The Turnover: CityAM’s sport business newsletter

May 28, 2026

The business of sport desk at CityAM have for five months now been firing off a newsletter into the inboxes of subscribers. The Turnover takes a look at what really matters each week in the world of sport business. Who is buying what? Who owns this and that? Where is the money? The Turnover [...]

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By: Matt Hardy

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