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      Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns

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By: Sam Cunningham

Sam Cunningham is a freelance sports journalist who writes the weekly Between The Lines column for CityAM. Sam has previously been published in The Times, Guardian, Observer, Daily Mail and i Paper.

All 9 Articles
  • Everton chief calls for full review of England academy talent funding

    Sport Business

    Everton technical director Nick Cox, one of the most respected figures in the academy world, has questioned the Premier League’s model for investing in youth development. Cox, who worked at Manchester United’s academy for nine years – six as its director – before joining Everton last year, believes big clubs receive too big a slice [...]

    Getty Images logo displayed on a digital screen with vibrant colors, symbolizing media and photography expertise.
  • Chelsea to hand Joao Pedro wage boost as club prepare for tough summer

    Sport Business

    Chelsea face a difficult summer ahead following their failure to qualify for Europe, but Joao Pedro is set for a base-salary increase that may help them keep hold of one of their star players.  The Brazilian forward – a £60m signing from Brighton last summer – was a rare bright spark in an otherwise gloomy [...]

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  • West Ham face exodus threat amid 50 per cent cut to player wages

    Sport Business

    West Ham’s players will be hit with a 50 per cent wage cut after their relegation from the Premier League was confirmed. CityAM understands that a relegation decrease clause is written into all player contracts, a factor that will make retaining their star players difficult as the club attempts to rebuild a squad capable [...]

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  • Uefa probes Brighton and Hearts connection under Tony Bloom ownership

    May 20, 2026

    Uefa is scrutinising the relationship between Hearts and Brighton and Hove Albion, with both clubs connected to Tony Bloom on course to qualify for Europe. Brighton owner Bloom holds a 29 per cent stake in Hearts – deliberately below the 30 per cent threshold Uefa prohibits owners from holding in more than one club in [...]

  • Arsenal in talks with architects Populous over Emirates expansion

    May 13, 2026

    Arsenal are in talks with Populous, the architects behind the original Emirates Stadium design, as they weigh up how best to expand their 60,000-seater home. Sources familiar with the process insist that all options remain on the table, from major works that would likely require a temporary a move away from the Emirates, to smaller [...]

  • Bournemouth: Vitality Stadium expansion setback hits European plans

    May 6, 2026

    Bournemouth’s plans to redevelop the Vitality Stadium ahead of a potential first season in Europe have been hit by delays. In what has been a remarkable season, it is still on the cards for the south coast club to qualify for the Champions League. They sit sixth in the Premier League, which will earn a [...]

  • West Brom shock at 24-hour verdict while Manchester City case drags on

    April 29, 2026

    West Bromwich Albion have been left shocked at how swiftly the judgement was reached in the EFL Profit and Sustainability case that cost them a points deduction. Last week it was announced that the Championship club would be docked two points for a breach of spending rules. The two-day hearing concluded on Thursday evening, and [...]

  • Aston Villa facing Premier League scrutiny over £55m Warehouse sale

    April 22, 2026

    Aston Villa’s latest accounting manoeuvre – selling “The Warehouse” to the club’s owners for £55m – is yet to be signed off by the Premier League. Some top-flight clubs have avoided breaching spending rules in recent years by selling their stadiums and women’s teams to companies within the same ownership group. In a new twist, [...]

  • Manchester United’s £10m boost; £5k Masters gnomes and Southgate TikTok

    April 15, 2026

    Manchester United are set for a £10m boost from kit sponsor Adidas if, as now seems likely, they qualify for the Champions League. The club sit third in the Premier League with a seven-point cushion over sixth-placed Chelsea, despite Monday’s shock defeat by struggling Leeds United. Uefa confirmed last week that the top five Premier [...]

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