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By: Sandra Macleod

Sandra Macleod is group CEO of Echo Research

All 2 Articles
  • Corporate reputation is shaping the FTSE – so why do businesses ignore it?

    Opinion

    Corporate reputation is responsible for 28 per cent of the FTSE 350's market value, so why do companies continue to undervalue it?

    FTSE index numbers displayed on electronic board at London Stock Exchange showing current market trends and performance
  • The FTSE may be setting record highs, but that’s only half the race

    Opinion

    A new report reveals corporate reputation now drives £730bn of FTSE 350 value. So what does that mean for your business in 2025? Asks Sandra Macleod Last week, the FTSE 100 broke through the 9,000-point barrier for the first time in its history – an undeniable moment of market optimism. But beneath the headlines lies [...]

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