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Thursday 11 March 2021 9:58 am

Six Nations agrees £365m partnership with private equity firm CVC

By: Damian Shepherd

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Wales v England - Guinness Six Nations
The 2021 Six Nations Championship is currently being played behind closed doors. (Photo by Michael Steele/Getty Images)

Six Nations Rugby has secured a £365m investment after agreeing to sell 14.3 per cent of its share to private equity firm CVC.

CVC Capital Partners has now invested more than £700m into professional rugby, with its latest move adding to previous funds in the Gallagher Premiership and the Guinness Pro14.

England Rugby released a statement this morning describing the partnership as an opportunity to “grow and develop the game”.

The CVC Fund VII investment will be paid to the six unions over a period of five years, reflecting the long-term nature of the deal.

Unions welcome move

Ben Morel, CEO of Six Nations Rugby, said CVC has a proven track record in supporting growth strategies in sport.

“This is a hugely positive development and I want to express my thanks to all parties involved,” he said.

“This external investment is an important validation of what Six Nations Rugby has achieved to date and is a key next step as we invest to grow the game on the world stage.”

WRU CEO issues a ringing endorsement of the new long-term strategic partnership struck between Six Nations Rugby Ltd & CVC Capital Partners:
This is a pivotal moment in the history of the international game in Wales – Phillips
📰 https://t.co/kN65Ez5QjY
🗞️https://t.co/zaTLAd5rzV pic.twitter.com/mN8JeFoYi9

— Welsh Rugby Union 🏴󠁧󠁢󠁷󠁬󠁳󠁿 (@WelshRugbyUnion) March 11, 2021

The Rugby Football Union echoed Morel’s positivity, backing the move to grow the diversity of the sport’s fanbase.

“We are delighted that the Six Nations Unions have unanimously decided to partner with CVC,” RFU CEO Bill Sweeney said.

“Their expertise will help to grow rugby union through the evolution of improved competitions and events and the growth of a more diverse fan base.”

Scottish Rugby welcomes CVC partnership into @SixNationsRugby.

Full story here ⤵️

— Scottish Rugby (@Scotlandteam) March 11, 2021
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