Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Ocado to replace founder Steiner as shares plunge 

      Ocado and Openreach lead push against Congestion charge for electric vans

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Manchester City and Chelsea boosted by lawyer’s compensation claims verdict

      Business professional speaking at a conference podium with a projected presentation slide in the background.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Fogo de Chao nominated for Best Casual Dining Toast award

      Fogo de Chão restaurant exterior with vibrant signage and bustling entrance at popular city location

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
What is City Talk? City Talk allows marketers to connect directly with our audience by publishing content on cityam.ca
Friday 07 February 2020 9:27 am

The £19k cost of trying to time the market

By: David Brett

Add as a preferred source on Google
Time in the market
Concept of time thinking as a group of clock objects shaped as a human head as a business punctuality and appointment stress metaphor or deadline pressure and overtime icon as a 3D illustration.

When markets fall, the natural instinct is to sell. Our research highlights how costly it can be to miss the stock market’s best days.

“Buy low, sell high” – that’s every investor’s goal. However, it’s easier said than done. Especially if you’re trying to time the market, which is notoriously difficult, if not impossible.

It can also be costly. Our research shows just how costly it can be when you get the timing wrong.

Time in the market – not timing the market

Over three decades, mistimed decisions on an investment of just £1,000 could have cost you more than £19,000-worth of returns.

Our research examined the performance of three indices that reflect the performance of the UK stock market – the FTSE 100, the FTSE 250 and the FTSE All-Share.

If at the beginning of 1989 you had invested £1,000 in the FTSE 250 and left the investment alone for the next 30 years, it might have been worth £26,831 by the end of 2019. (Bear in mind, of course, that past performance is no guarantee of future returns).

However, the outcome would have been very different if you had tried to time your entry in and out of the market.

During the same period, if you missed out on the index’s 30 best days the same investment might now be worth £7,543, or £19,288 less, not adjusted for the effect of charges or inflation.

Over the last 30 years you could have made:

  • 11.6% per year if you stayed invested the whole time
  • 9.6% per year if you missed the 10 best days
  • 8.2% per year if you missed the 20 best days
  • 7.0% per year if you missed the 30 best days

The 2% difference to annual returns between being invested the whole time and missing the 10 best days doesn’t seem much. But the compounding effect builds up over time, as shown in the table below. If you had invested in the FTSE 250 it could have cost you more than £11,000 during that time.

Staying invested the whole time vs timing the market

Time-in-the-market-2020-392684.jpg

Please remember that past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amount originally invested.

Read more

As it happened: Stocks and oil recover as Iran declares end to strikes; tech rally rocks markets

Breaking news graphic with headline text, featuring a digital world map and icons symbolizing global connectivity

When observing returns over long periods, investors should also bear in mind that markets can be volatile, with many fluctuations up and down during the timespan.

For more, why not try:
– Can a 60/40 split portfolio deliver better outcomes?
– Two common errors that investors make…and how to overcome them
– The chart that tells the story of value investing’s potential

Nick Kirrage, a fund manager on the Schroders value investing team, said: “You would have been a pretty unlucky investor to have missed the 30 best days in 30 years of investing, but the figures make a point: trying to time the market can be very, very costly.

 “As investors we are often too emotional about the decisions we make: when markets dive, too many investors panic and sell; when shares have had a good spell, too many investors go on a buying spree.

 “At times over the last three decades you would have to have had nerves of steel as an investor.

“They have included some monumental stock market crashes including Black Monday in 1987, the bursting of the dotcom bubble at the turn of millennium and the financial crisis in 2008, to name but three.

“The irony is that historically many of the stock market’s best periods have tended to follow some of the worst days.

“It’s important to have a plan of how long you plan to stay invested, with that plan matching the goals of what you’re trying to achieve, be it money for retirement or your children’s university education. Then it’s just a matter of sticking to it – don’t let unchecked emotions derail your plans.”

Speak to a financial adviser if you are unsure as to the suitability of your investment.

  • For more content to help make sense of markets and the world of investing visit Schroders‘ insights.

Important Information: The views and opinions contained herein are of those named in the article and may not necessarily represent views expressed or reflected in other Schroders communications, strategies or funds. The sectors and securities shown above are for illustrative purposes only and are not to be considered a recommendation to buy or sell. This communication is marketing material.

This material is intended to be for information purposes only and is not intended as promotional material in any respect. The material is not intended as an offer or solicitation for the purchase or sale of any financial instrument. The material is not intended to provide and should not be relied on for accounting, legal or tax advice, or investment recommendations. Reliance should not be placed on the views and information in this document when taking individual investment and/or strategic decisions. Past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amounts originally invested. All investments involve risks including the risk of possible loss of principal. Information herein is believed to be reliable but Schroders does not warrant its completeness or accuracy. Reliance should not be placed on the views and information in this document when taking individual investment and/or strategic decisions. The opinions in this document include some forecasted views. We believe we are basing our expectations and beliefs on reasonable assumptions within the bounds of what we currently know. However, there is no guarantee than any forecasts or opinions will be realised. These views and opinions may change. Issued by Schroder Investment Management Limited, 1 London Wall Place, London, EC2Y 5AU. Registration No. 1893220 England. Authorised and regulated by the Financial Conduct Authority.

Read more

As it happened: FTSE 100 see-saws amid global jitters as market outlook turns ‘risky and dangerous’

Donald Trump addressing media at a press event, wearing a suit and tie, with reporters and cameras in the background.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money
  • Markets & Economics

Categories

  • Investing
  • Markets

Trending Articles

  • Starmer will resign, Trump says

  • Kaleb Cooper: Brits don’t care about the price of milk 

  • Iran to close Strait of Hormuz as Trump threatens toll

  • Judge rejects Gatwick Airport bid to block new relaxed runway slot rules

  • Economic benefit of Heathrow expansion slashed by 90 per cent

More from CityAM

  • As it happened: Stocks and oil recover as Iran declares end to strikes; tech rally rocks markets

    Markets
    Breaking news graphic with headline text, featuring a digital world map and icons symbolizing global connectivity
  • As it happened: FTSE 100 see-saws amid global jitters as market outlook turns ‘risky and dangerous’

    Markets
    Donald Trump addressing media at a press event, wearing a suit and tie, with reporters and cameras in the background.
  • Computacenter joins FTSE 100 in reshuffle as index builds tech exposure

    Markets
    Modern office setup with a sleek computer on a desk, showcasing the latest technology trends in a professional workspace.
  • As it happened: Starmer dealt defence blow as investors react

    Markets
    Healey and Starmer engage in discussion at a public event, focusing on key policy issues and future strategies.
  • As it happened: FTSE 100 rises as easing Iran tensions offset GDP blow; SpaceX set for blast off

    Markets
    Elon Musk discussing SpaceX investment as Scottish Mortgages largest holding on a business news platform
  • ‘Nothing is straightforward’: Market analysts warn of US-Iran deal complications 

    Markets
    Breaking news event coverage with diverse crowd gathered, showcasing a lively urban scene, reflecting current affairs.
  • As it happened: FTSE 100 relief rally runs out of steam as BP and Shell weigh; Oil hits three-month low

    Markets
    Breaking news illustration with a newspaper, digital devices, and coffee cup on a desk, highlighting media consumption
  •  Thames Water eyes return to London Stock Exchange while Pennon back in profit

    Water
    Thames Water creditors have made a last-ditch offer for a rescue deal.

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies