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Tuesday 01 February 2022 6:12 pm

This is not just a settlement: M&S agrees deal with Aldi over caterpillar cake

By: Nicholas Earl

Add as a preferred source on Google
British Retail Consortium Urge Shoppers To Buy Early For Christmas
LONDON, ENGLAND – OCTOBER 20: A general view of the exterior of the branch of retailer Marks and Spencer at Westfield White City on October 20, 2020 in London, England. The high street store has announced that searches for Christmas-related items have tripled on previous years. The British Retail Consortium (BRC) has launched a new “Shop early, Start wrapping, Enjoy Christmas” national campaign, encouraging British consumers to start their festive shopping early. The aim is to both spread the amount of footfall in stores to aid social distancing, and to ensure that retail stores survive the Christmas period, despite COVID-19 preventative measures. (Photo by Leon Neal/Getty Images)

Premium supermarket Marks & Spencer (M&S) has settled a long-running copyright dispute with Aldi over its iconic Colin the Caterpillar cake, after the German discounter altered the appearance of its lookalike version.

The spat between the two retailers made headlines last April when M&S logged a legal claim against the German discount grocer after it began selling a cake called Cuthbert the Caterpillar, which looked similar.

The companies reached a confidential agreement out of court last November, according to legal documents.

Both parties declined to comment on the terms of the arrangement.

Read more

Supermarkets round on Aldi and Lidl over ‘rigged’ system

Aldi supermarket chiller doors showcasing chilled products, amid competition scrutiny by Sainsbury’s, Morrisons, and Ice...

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