KPMG report on AI found riddled with AI hallucinations Big Four A new probe into Big Four KPMG’s report on agentic AI found that the majority of its references were flawed, amid the latest news of AI-hallucinated reports published by professional services firms. The investigation, conducted by GPTZero, focused on KPMG’s October 2025 report, ‘Total Experience: Redefining Excellence in the Age of Agentic AI’, which summarises [...]
KPMG’s Summer Friday half-day rollback signals deeper woes for Big Four giants Big Four Big Four giant KPMG’s removal of its Friday early finish for employees is affecting branding and souring the mood among staff, who may see this as a signal to reconsider a career at the firm. Time spent working at a Big Four giant was once a prized bauble to list on a CV. But with [...]
Deloitte UK appoints first chief AI officer in drive for ‘AI-enabled’ services Big Four Deloitte has appointed its first chief AI officer in the UK in a push to become the country’s leading professional services firm, integrating AI into both client services and internal operations. The Big Four giant said it has selected Hayley McKelvey for the newly-created role where she will be responsible for “accelerating the firm’s progress [...]
Deloitte and KPMG challenge PwC’s iron grip on FTSE 100 clients June 1, 2026 For the first time in nearly eight years, three of the Big Four giants, Deloitte, KPMG and PwC, are locked in a dead heat for FTSE 100 client dominance. A boardroom reshuffle has loosened PwC’s iron grip on clients from London’s blue-chip index, forcing a historic three-way tie at the top of the FTSE 100 [...]
Championship play-off final: Hull or Middlesbrough stand to gain £200m May 21, 2026 Hull City and Middlesbrough will be fighting for a £200m revenue windfall this weekend in the Championship play-off final, according to Deloitte. The Tigers and Boro head to Wembley Stadium on Saturday after a week marred by Southampton’s “Skygate” looking for a spot in next season’s Premier League. And Big Four firm Deloitte’s Sports Business [...]
Job cuts at Big Four firms fuel worker burnout May 20, 2026 Job cuts at professional services firms are resulting in overworked staff, but the pressures – combined with increased reliance on AI – risk damaging firms’ reputations through mistakes, writes Maria Ward-Brennan. The professional services industry, especially the Big Four giants, has faced its fair share of job cuts, with thousands of roles laid off in [...]
Deloitte set to boost UK staff bonuses and promotions May 19, 2026 Big Four giant Deloitte’s UK staff are set to be given higher bonuses and larger salary increases over the course of the year as the firm is set to surpass its profit targets. The firm’s UK chief executive, Richard Houston, said today that bonus funds would be upped by 14 per cent, while salaries would [...]
Deloitte: UK Gen Z and Millennials delaying milestones and living ‘payslip to payslip’ May 13, 2026 British Gen Z and Millennials are delaying major life decisions as they live “payslip to payslip”, according to data shared exclusively with CityAM from Big Four giant Deloitte. The data, based on findings from 806 respondents as part of the firm’s annual Gen Z and Millennial Survey, revealed that around 40 per cent of [...]
Alvarez & Marsal poached FTI heads as firm seeks to challenge Big Four giants May 5, 2026 Management consultancy firm Alvarez & Marsal has poached its second FTI name to join its recently launched reputation advisory practice as it seeks to challenge the Big Four. The newest recruit, senior director Tom Hufton, joins managing director Rob Mindell to lead the practice, CityAM can reveal. The firm’s new practice, launched at the [...]
Golden partnership perks? Not anymore, say the Big Four April 27, 2026 As the Big Four giants grapple with profitability challenges, the traditional partnership model is undergoing significant change to prevent the profit pool from being diluted. The traditional dream at professional services firms – joining, working hard and climbing the ladder to partnership within an LLP structure – now looks very different at the Big Four [...]