Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Government to take on big tech in bid to boost British news

      Breaking news headline image related to a general news article on a business website with no specific tags or categories

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Platitudes in women’s sport are empty, patronising and offensive

      Business professionals in a conference room discussing strategy with a presentation screen displaying key market trends.

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Fogo de Chao nominated for Best Casual Dining Toast award

      Fogo de Chão restaurant exterior with vibrant signage and bustling entrance at popular city location

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Tuesday 04 November 2014 4:42 am  |  Updated:  Friday 07 June 2019 3:35 pm

UK house price growth may be slowing, but Persimmon is bullish

By: Billy Ehrenberg

Add as a preferred source on Google

Persimmon has enjoyed the fruits of 2014’s high house-price inflation, but there were signs in its third quarter figures that a cooling market is beginning to take its toll.

The UK’s largest house builder by market capitalisation announced a 12 per cent increase in forward sales totalling £696m in the three months to the end of October, but private sale reservations were two per cent lower than for the same period last year. Nevertheless, Persimmon was bullish about its 2014 targets.

We remain confident of delivering further growth in group operating profits in the second half of the year from both improved gross margins and tightly controlled overheads. With our new site openings, land recoveries continue to improve and with increased production volumes we are capturing further build efficiencies

Recent data has showed the UK’s property market is cooling (Nationwide’s house price index showed a slowing of the annual rate to nine per cent from 9.4 per cent in October). Persimmon may be feeling these effects, although it is partly sheltered from London's house price growth as it doesn't operate in the capital.

Another issue some had suggested might affect Persimmon was the morgage approval rate. Mortgage approvals have fallen in the UK – lenders approved just 61,267 mortgages in September compared to January’s peak of 76,472 – but Persimmon didn’t view this as having affected performance.

The recovery of the UK mortgage market continues to mature, providing improving support to customers while also ensuring the required disciplines are in place to support a more stable and sustainable outlook for the housing market.

 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Related Topics

  • Company
  • Persimmon
  • UK house prices

Trending Articles

  • As it happened: Stocks sink after Fed and Bank of England opt for hawkish hold; Oil price tumbles

  • FTSE 100 Live: Pound dips and stocks slip as Andy Burnham victory triggers political uncertainty

  • City investors raise alarm on Burnham’s Chancellor pick

  • Inheritance tax enquiries surge to six-year high after HMRC clampdown

  • More Big Four blues as Deloitte plans to slash UK audit roles

More from CityAM

  • Over half of house moves fall through after an offer is accepted – costing £2bn per year

    Property
    Savills recorded a profit uptick despite a slowdown in sales
  • Vistry shares plummet as housebuilder pauses buyback and warns on inflation

    Property
    News article context image with abstract design elements related to business or general news themes
  • Experian and Relx fall as City unease over AI impact outweighs buyback billions

    Markets
    Experian: global data and tech operations drive solid growth
  • House prices slump again in London’s wealthiest areas 

    Property
    Canada has seen the average price of its property drop 36 per cent since 2018.
  • House prices fall again as property market ‘deteriorates’

    Property
    The price paid for first homes has surged 7.1 per cent in a year
  • Housing market ‘still in grip’ of Iran war slump

    Property
    The price paid for first homes has surged 7.1 per cent in a year
  • London house prices fall as Bank of England rate hikes loom over mortgage market 

    Property
    Housing delivery in London is in a major crisis
  • Hugo Boss shares soar as Mike Ashley’s Frasers circles

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images

CityAM Canada — business, markets and opinion for Canadian readers.

Sections

  • Business
  • Markets
  • Tech
  • AI
  • Economics
  • Opinion
  • Cities

Company

  • About
  • Contact

Legal

  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 CityAM Canada. All rights reserved.
Terms · Privacy · Cookies