Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      The next person to shop your store may not be a person at all

      AI shopping agents are rewriting the rules of online retail across North America

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Cohere's Aidan Gomez bets the house on 'sovereign AI' with Aleph Alpha merger valuing the group at $20bn

      Cohere CEO Aidan Gomez on stage discussing the Toronto AI lab's strategy

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Moonvalley's Naeem Talukdar is selling Hollywood the one thing rival AI video tools cannot: legal cover

      Moonvalley's Marey AI video model produces Hollywood-grade footage trained on licensed data

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Tuesday 15 July 2025 7:30 am

Barratt Redrow misses homebuilding target as affordability hits demand

By: Amber Murray

Retail Reporter

Add as a preferred source on Google
Barratt Redrow said it remained "confident" in its medium-term target of 22,000 homes a year.
Barratt Redrow said it remained "confident" in its medium-term target of 22,000 homes a year.

Housebuilder Barratt Redrow has built fewer homes than its target after affordability pressures continued to hit demand for new houses.

The company, which was formed by a merger of Barratt and Redrow last year, said that total home completions for the 52 weeks ended June 29 reached 16,565.

It had aimed for between 16,800 and 17,200 homes, but said “fragile” homebuyer confidence and slower-than-expected rate cuts ate into demand.

However, Baratt Redrow said that “there remains a long-term under-supply of new homes, adding that it had seen “some increases in mortgage market competition and availability”.

It expects total home completions to be between 17,200 to 17,800 next year, and has a stated target of 22,000 homes a year in the “medium-term”.

Adjusted profit before tax at Barratt Redrow is expected to be in line with market expectations, and the company has ended the year with net cash ahead of expectations at £772m.

Barratt Redrow calls on Government to boost demand

Barratt Redrow said that while the government’s attempts to boost homebuilding were encouraging, the sector still suffers from low demand.

Since the government has placed the weight of delivering new homes on the private sector, any weakness in demand is a significant stumbling block for its housing ambitions.

“Housebuilders… run a tight ship when it comes to maintaining the supply and pricing level of new homes,” Dr David Crosthwaite, chief economist at BCIS, has said. “They are looking to maximise profit”.

Barratt Redrow encouraged the government to improve affordability for UK house buyers, which is at its lowest in decades.

“To see housebuilding volumes accelerate and reach the numbers needed to tackle our housing crisis… [the] government needs to also address demand-side constraints on private home buyers,” the company said.

Last week, the UK government said it would launch a permanent mortgage guarantee scheme to help first-time buyers get on the housing ladder, helping buyers with deposits as low as five per cent, according to the FT.

Read more

Bidgely’s EmPOWER AI London Convenes Leaders to Map the Future of Electrification, Load Flexibility, Customer Experience and Energy Affordability

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Property

People & Organisations

  • Barratt
  • Barratt Redrow
  • housebuilding
  • Property market
  • Redrow

Trending Articles

  • KPMG’s Summer Friday half-day rollback signals deeper woes for Big Four giants

  • Inflation expectations at record high in interest rates signal

  • London Tech Week sums up everything wrong with UK tech

  • KPMG report on AI found riddled with AI hallucinations

  • UK economy falters as deeper damage to growth to come

More from CityAM

  • Bidgely’s EmPOWER AI London Convenes Leaders to Map the Future of Electrification, Load Flexibility, Customer Experience and Energy Affordability

    Business Wire
  • ZayZoon, the Calgary fintech born on a fishing boat, posts 1,487% growth as earned wage access goes mainstream

    ZayZoon co-founder Tate Hackert built the Calgary fintech around earned wage access
  • Is it time to make voting compulsory?

    Opinion
    Ipsos Mori is one of the largest polling companies operating in the UK.
  • Botpress raises $25m as Quebec's Sylvain Perron pitches his startup as the 'infrastructure layer' for AI agents

    Botpress product UI: the Quebec startup pitches itself as the infrastructure layer for enterprise AI agents
  • Rejecting affordable homes means Peckham will get no homes

    Opinion
    Aylesham town center bustling with shoppers and vibrant storefronts on a sunny day, highlighting community engagement
  • FluidAI wins US FDA clearance for its surgical monitor as Waterloo's Youssef Helwa targets 100,000 operations

    FluidAI's Origin surgical monitor wins FDA clearance for use in US hospitals
  • Natwest housing finance chief: Social housing changes lives – I would know

    Opinion
    Trellick Tower UK council estate architecture, highlighting its iconic brutalist design against a clear sky backdrop.
  • Housebuilder Bellway warns mortgage rate hikes dampening housing demand

    Property
    Things could be looking up for Bellway
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited