Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      The next person to shop your store may not be a person at all

      AI shopping agents are rewriting the rules of online retail across North America

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Cohere's Aidan Gomez bets the house on 'sovereign AI' with Aleph Alpha merger valuing the group at $20bn

      Cohere CEO Aidan Gomez on stage discussing the Toronto AI lab's strategy

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Moonvalley's Naeem Talukdar is selling Hollywood the one thing rival AI video tools cannot: legal cover

      Moonvalley's Marey AI video model produces Hollywood-grade footage trained on licensed data

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Thursday 04 September 2025 11:02 am  |  Updated:  Thursday 04 September 2025 11:03 am

Sidelining Reeves now is a big gamble

By: Helen Thomas

CEO & Founder - Blonde Money

Add as a preferred source on Google
LONDON, ENGLAND - JULY 03: Britain's Chancellor of the Exchequer Rachel Reeves and Britain's Prime Minister Keir Starmer react during a visit to the Sir Ludwig Guttman Health & Wellbeing Centre on July 03, 2025 in London, England. Keir Starmer and Wes Streeting launch the government's 10-Year Health Plan, outlining how the Labour government will deliver the Plan for Change mission to rebuild the NHS through three key reform shifts: analogue to digital, hospital to community, and sickness to prevention. (Photo by Jack Hill - WPA Pool/Getty Images)

Keir Starmer’s mini reshuffle has sidelined Rachel Reeves just as the markets need a show of faith, writes Helen Thomas

It only took one year, two fiscal events, three per cent plus inflation, four chiefs of staff, five directors of communication and long end gilt yields at a 27-year high for the Prime Minister to decide he should have a chief economic adviser. A man who is happiest hugging fellow leaders at global summits has decided to take back control of the economy, or at least no longer devolve this apparently exogenous topic to his Downing Street neighbour. It is a big gamble. Starmer is reshuffling the pack with an untested team and sidelining his Chancellor at precisely the moment the markets are questioning the credibility of the government’s plans. Get it wrong and he will be the one that ends up shuffled aside. 

As such, the new names on the economic roster can be thought of as a kind of Praetorian Guard, an attempt to shield the Prime Minister from the fatal body blows wrought by financial markets on ill-equipped leaders. Starmer has poached Reeves’ second-in-command, Darren Jones, to become “chief secretary to the Prime Minister” – an entirely new ministerial role which the accompanying press release said would “directly oversee work across the UK government to support the delivery of the Prime Minister’s priorities”. Or, put another way, someone in the firing line if the PM isn’t delivering. There is more support for Keir in the shape of the new chief economic adviser, the “world-leading economist” Minouche Shafik, who will “support the Prime Minister on economic affairs”. It’s support for Keir across the board. Middle managers always like to stuff the ranks below them with potential cattle fodder scapegoats in case of effluence raining down from above. 

Cracks showing between Reeves and Starmer

Except the Prime Minister is supposed to be primus inter pares. The buck always stops in Number 10. The Liz Truss episode is so-called because it didn’t stop at the door of Kwasi Kwarteng. Hence why it is important for a PM and Chancellor to have a strong and stable relationship. But Reeves wasn’t even Starmer’s first choice for Chancellor. Upon becoming leader of the opposition, Starmer picked Anneliese Dodds for Shadow Chancellor. He only replaced her with Reeves in the aftermath of poor election results a year later, including the totemic loss of Hartlepool in a by-election. He later admitted he had thought about quitting at that point. The switch to Reeves bound the fortunes of the two together.

After all, why not choose a former Bank of England economist to take on the tricky job of managing the economy? Reeves used pre-election campaign broadcasts to emphasise her credentials, arguing “I spent a career working at the Bank of England and in business before entering politics. I know what it takes to run a successful economy”. Starmer happily delegated economic policy to her. Managing the economy became personalised in Rachel. She went on to tell the Labour Party conference last year that “we were elected because, for the first time in almost two decades, people looked at us – looked at me – and decided that Labour could be trusted with their money”. In tears on the frontbench a year later, as her plans to reduce welfare spending lay in tatters at the hands of her own party, it looked as if even she no longer trusted herself. 

And so whilst Keir pilfers her team and buttresses his own, new ballast has been also added to the Treasury. New MP and former chief executive of the left-wing Resolution Foundation Torsten Bell is reported to be coming in with fresh ideas for the Budget. His former colleague at the think tank, Dan Tomlinson, has been promoted to exchequer secretary to the Treasury. The Torsten Takeover will light the fire of the left of the Labour Party. 

With all these fresh faces, the Budget could easily suffer from too many cooks spoiling the broth. It will certainly complicate the Budget process, which has already become bogged down in endless forecast rounds back and forth between the OBR and the Treasury as the latter tries to convince the former to beef up its forecasts for growth. 

Reeves has claimed her economic ideology can be characterised as “securonomics”. There was supposed to be a stability dividend from the grown ups being back in charge. Instead, we have “stable-nomics”, where the Prime Minister is desperately rounding up any willing political hostler to close the stable door even after the fiscal horse has bolted.  

Helen Thomas is CEO and founder of Blonde Money

Read more

Rachel Reeves battled Scott Bessent over Iran war

Scott Besent and Rachel Reeves discussing economic strategies at a business conference podium

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Opinion
  • Business

People & Organisations

  • Autumn Budget 2025
  • Blonde money
  • Darren Jones
  • Helen Thomas
  • Keir Starmer
  • Rachel Reeves
  • Torsten Bell
  • UK economy
  • UK Government

Trending Articles

  • As it happened: FTSE 100 relief rally runs out of steam as BP and Shell weigh; Oil hits three-month low

  • Rolls-Royce shares surge as SMR unit bags multi-billion pound Swedish nuclear contract

  • London Tech Week sums up everything wrong with UK tech

  • Rathbones to suspend thousands of client account inflows after FCA probe deals £530m blow

  • KPMG’s Summer Friday half-day rollback signals deeper woes for Big Four giants

More from CityAM

  • ZayZoon, the Calgary fintech born on a fishing boat, posts 1,487% growth as earned wage access goes mainstream

    ZayZoon co-founder Tate Hackert built the Calgary fintech around earned wage access
  • Botpress raises $25m as Quebec's Sylvain Perron pitches his startup as the 'infrastructure layer' for AI agents

    Botpress product UI: the Quebec startup pitches itself as the infrastructure layer for enterprise AI agents
  • ‘Bond market meltdown’: UK borrowing costs highest since 1998 as Starmer fights for survival

    Politics
    Keir Starmer stands with a British flag, highlighting political leadership and national pride in a business news context.
  • The story of Keir Starmer’s failure is boringly familiar

    Opinion
    Keir Starmer speaking at a podium, addressing an audience in a formal setting, wearing a suit and tie, in a news conference
  • Rachel Reeves oversees borrowing spike as benefits spending offsets tax haul

    Economics
    Breaking news event with attendees discussing the latest developments and impacts in the general news sector
  • FluidAI wins US FDA clearance for its surgical monitor as Waterloo's Youssef Helwa targets 100,000 operations

    FluidAI's Origin surgical monitor wins FDA clearance for use in US hospitals
  • Exclusive: OBR calculations suggest Reeves set for borrowing spree

    Economics
    Chancellor Rachel Reeves leads roundtable with petrol retailers and energy suppliers at 11 Downing Street, Westminster
  • Replace Reeves if Starmer goes, voters tell Labour

    Politics
    Keanu Reeves in a thoughtful pose, wearing a formal suit, looking contemplative during a business meeting or press event.
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited