Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      The next person to shop your store may not be a person at all

      AI shopping agents are rewriting the rules of online retail across North America

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Cohere's Aidan Gomez bets the house on 'sovereign AI' with Aleph Alpha merger valuing the group at $20bn

      Cohere CEO Aidan Gomez on stage discussing the Toronto AI lab's strategy

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Moonvalley's Naeem Talukdar is selling Hollywood the one thing rival AI video tools cannot: legal cover

      Moonvalley's Marey AI video model produces Hollywood-grade footage trained on licensed data

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Thursday 08 January 2026 11:02 am  |  Updated:  Thursday 08 January 2026 11:03 am

The Capitalist: What happened to Dry January?

By: Adam Bloodworth

Features Journalist

Add as a preferred source on Google
More than two-thirds of beer and wine served in UK pubs and bars is short measured, a survey by Trading Standards suggests.
What happened to Dry January? In this week's The Capitalist

In this week’s diary, property investment board games, new ways to ride the Tube and why Dry January seems like a distant memory

WHAT HAPPENED TO DRY JANUARY?

“I was gonna do it but then I went to the pub yesterday,” a senior CityAM staff member admitted to The Capitalist, remarking on their own beleaguered attempt to complete Dry January. Mention the thing in public and this year you’re more likely to be met with proud pronouncements about hedonism than awkward splutters about trying a “damp” January instead. Everyone’s on the beers, and it’s 6 January. What happened to Dry January? Despite Alcohol Change UK saying they polled a higher percentage of people than ever who said they want to cut out booze completely this January, The Capitalist has only met people rebelling against the fasting period. It isn’t just booze but exercising too: “My gym is dead quiet and normally it is heaving at this time of year,” one corporate was overheard saying at The Royal Exchange. “There’s something weird happening this year.” Could 2026 be about the return of hedonism? The Capitalist is off to the pub to find out.

UNICAPOLY

Thanks to Unica Capital for an imaginative Christmas gift. Unicapoly is the property investor’s “own take on the classic board game, featuring Unica Capital’s journey so far.” We’re unsure whether the game is a legitimate Monopoly spin-off or just piggybacking on the famous brand, but nevertheless the firm hopes the game “serves as a reminder that at Unica, every move is intentional – and every asset tells a story”. Competition was, of course, fierce in The Capitalist household over the festive period, but we were sad to note that Prime London postcodes Park Lane and Mayfair have, in Unica’s version, been replaced by properties in Gstaad. And why does the reboot of the economics-based board game still have Income Tax at only £100? We should be so lucky….

COME OFF IT

CityAM is certain to have plenty of readers who live in the London borough of Lambeth, so The Capitalist would like to share in their undoubted delight at the news that the Labour leader of their council, Claire Holland, has been awarded an OBE. What with the High Court ruling that Lambeth acted unlawfully when imposing a Low Traffic Neighbourhood, the triumph of ranking worse than 90 per cent of all councils on adult social care, the accolade of having more complaints upheld against them than any other council bar Croydon, and the housing ombudsman’s damning assessment of their social housing stock, it’s good to see the gongs go where they’re so well deserved.

NEW WAY TO RIDE THE TUBE

The Night Tube might be forsaking Bank station until early spring but if you want to get your fix of Tube-related culture shots of an evening you could always check out an “immersive exhibition exploring the sensory world of London’s Tube” created by a founding member of The Pogues, no less. Jock McFadyen and Jem Finer: Underground (and Surface) opens at Guildhall Art Gallery in the Square Mile from 27 February.

Read more about Dry January 2026: 7 of the best alcohol free events in London

Read more

The Capitalist: CityAM dirty stop outs blame the Guildhall lost and found

Anna and Adam receiving recognition at the Guildhall CityAM Awards ceremony, celebrating excellence in business leadership.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Life&Style

People & Organisations

  • Dry January
  • The Capitalist

Trending Articles

  • London Tech Week sums up everything wrong with UK tech

  • Inflation expectations at record high in interest rates signal

  • KPMG’s Summer Friday half-day rollback signals deeper woes for Big Four giants

  • UK economy falters as deeper damage to growth to come

  • New Gluten-Free Bread Binder Simplifies the Recipe — and Boosts Bread Quality

More from CityAM

  • The Capitalist: CityAM dirty stop outs blame the Guildhall lost and found

    Life&Style
    Anna and Adam receiving recognition at the Guildhall CityAM Awards ceremony, celebrating excellence in business leadership.
  • The Capitalist: Claridge’s launches the ‘Mayfair Meal Deal’

    Opinion
    Claridges Hotel exterior showcasing elegant architecture with iconic entrance in a bustling city environment.
  • Huge change to Tesco meal deal as Corona and Heineken added

    Life&Style
    Tesco meal deal featuring Heineken and Corona beer bottles displayed on a store shelf
  • ZayZoon, the Calgary fintech born on a fishing boat, posts 1,487% growth as earned wage access goes mainstream

    ZayZoon co-founder Tate Hackert built the Calgary fintech around earned wage access
  • Botpress raises $25m as Quebec's Sylvain Perron pitches his startup as the 'infrastructure layer' for AI agents

    Botpress product UI: the Quebec startup pitches itself as the infrastructure layer for enterprise AI agents
  • FluidAI wins US FDA clearance for its surgical monitor as Waterloo's Youssef Helwa targets 100,000 operations

    FluidAI's Origin surgical monitor wins FDA clearance for use in US hospitals
  • Number of private school pupils plummets after Labour’s VAT hike on fees

    Education
    School children
  • Former Tory MP set to call Sunak in libel spat with Hancock

    Lawsuit
    Andrew Bridgen
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited