Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      The next person to shop your store may not be a person at all

      AI shopping agents are rewriting the rules of online retail across North America

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Cohere's Aidan Gomez bets the house on 'sovereign AI' with Aleph Alpha merger valuing the group at $20bn

      Cohere CEO Aidan Gomez on stage discussing the Toronto AI lab's strategy

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Moonvalley's Naeem Talukdar is selling Hollywood the one thing rival AI video tools cannot: legal cover

      Moonvalley's Marey AI video model produces Hollywood-grade footage trained on licensed data

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Tuesday 12 February 2019 7:52 am  |  Updated:  Monday 03 June 2019 1:20 am

Plus500 shares plunge 30 per cent as broker warns of 2019 earnings hit

By: Joe Curtis

Add as a preferred source on Google

Plus500's share price collapsed in early trading despite almost doubling profits in 2018, as it issued a major profit warning for the current year.

The online broker's stock fell by as much as 36 per cent in early trading, from 1,635p at yesterday's close to 1,053p this morning, as it warned that stricter regulations will hit 2019 revenue, which is now expected to come in below current market expectations.

Read more: Plus500 share price rises as 2018 results expected to top estimates

The European Securities and Markets Authority's crackdown on the amount of money amateur traders can borrow from brokers as they bet on market movements will impact Plus500's high-risk contract-for-difference (CFD) financial products, the firm admitted this morning.

The tougher regulations, as well as Plus500’s decision to maintain its marketing budget, is likely to result in lower 2019 profits as a result of these factors, the online trader warned.

The figures

Net profit grew 90 per cent year on year to $379m (£294.5m) for the betting company’s latest full-year.

Revenue also ballooned, posting a 65 per cent increase to $720.4m.

Earnings per share soared accordingly, up 90 per cent from 2017 at $3.33, while Plus500 also hiked its dividend 18 per cent to $1.99.

Cashflow improved 30 per cent to $315.3m while the firm boasted a debt-free balance sheet.

Why it’s interesting

Chief executive Asaf Elimelech hailed a “momentous year” for the company, in which it climbed into the FTSE 250 five years after its Aim listing.

He credited a successful first quarter to a spike in cryptocurrency trading after bitcoin entered the mainstream when it came close to a $20,000 valuation in December 2017, leading to record customer recruitment.

But traders looked to troubles brewing ahead as shares plummeted on the back of the company's profit warning.

AJ Bell's investment director, Russ Mould, warned that the hit has been coming for Plus500, whose competitors have downgraded earnings because of tighter CFD rules.

“Plus500 has looked like an anomaly for some time,” he said. “Its run of good luck has come to an abrupt halt.

“The new rules have put limits on how much money retail investors can borrow from their trading providers and there are tougher marketing rules around these products. As such, it seemed inevitable that Plus500 and the rest of its industry would find life a lot tougher.”

 

Read more: Online trader Plus500 boosts expectations despite revenue hit

What Plus500 said

Chief executive Asaf Elimelech said: “We are pleased to report a year of record numbers and performance, well ahead of our original expectations.

“Our highly flexible business model, industry leading scale and market share, technology edge, lean cost structure and robust financial position will help mitigate the impact of regulatory measures and ensure the delivery of sustained market leading financial performance. We are therefore confident that we can continue to successfully develop our business and expand into new markets, enabling us to continue providing strong shareholder returns.”

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics
  • News

Categories

  • Business
  • Markets
  • Retail

Related Topics

  • Plus500

Trending Articles

  • London Tech Week sums up everything wrong with UK tech

  • Inflation expectations at record high in interest rates signal

  • KPMG’s Summer Friday half-day rollback signals deeper woes for Big Four giants

  • UK economy falters as deeper damage to growth to come

  • New Gluten-Free Bread Binder Simplifies the Recipe — and Boosts Bread Quality

More from CityAM

  • ZayZoon, the Calgary fintech born on a fishing boat, posts 1,487% growth as earned wage access goes mainstream

    ZayZoon co-founder Tate Hackert built the Calgary fintech around earned wage access
  • Botpress raises $25m as Quebec's Sylvain Perron pitches his startup as the 'infrastructure layer' for AI agents

    Botpress product UI: the Quebec startup pitches itself as the infrastructure layer for enterprise AI agents
  • FluidAI wins US FDA clearance for its surgical monitor as Waterloo's Youssef Helwa targets 100,000 operations

    FluidAI's Origin surgical monitor wins FDA clearance for use in US hospitals
  • Imperial Brands warns Iran war may weigh on costs and consumer demand

    Business
    Imperial Brands vape products displayed with declining cigarette sales chart in a business news context
  • As it happened: Market jitters as Streeting set to make bid against Starmer

    Markets
    Prime Minister Keir Starmer addressing media at a public event, wearing a dark suit and tie, gesturing confidently
  • Babcock shares shrug off profit drop after £140m hit

    Economics
    Babcock is a member of the FTSE 100.
  • Goldman Sachs lands lead role on SpaceX’s record $1.75 trillion IPO

    Tech
    Goldman Sach bosses said that US stocks were increasingly less preferable than those in the UK and Europe.
  • Titan SA: Trading Update – First Quarter 2026

    Business Wire
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited