Skip to content
LatestMike Ashley’s Frasers snaps up Harvey Nichols 
CityAM Canada

Canadian business, markets & economy · Friday, 14 August 2026

  • Business
  • Markets
  • Economy
  • Technology
  • Politics
  • Energy
  • Property
  • Opinion
Thursday 18 December 2025 12:26 pm

Beckham and Neville sell stake in Salford City FC to US giants

By: Matt Hardy

Deputy Sports Editor - CityAM

Add as a preferred source on Google
GettyImages 2250209427 showing a significant event relevant to current news, highlighting key figures and actions involved.
Neville's firm and Beckham have sold a stake in Salford City

AIG has become the largest shareholder in Salford City FC after the Gary Neville and David Beckham co-owned club sold a stake to the finance and insurance giant.

The League Two club has sold a stake to the American firm in a deal that will see AIG become a strategic partner as well as largest shareholder.

The two parties have also agreed a multi-year commercial partnership running through until 2030, with AIG having once been the front-of-shirt sponsor of Beckham’s former club Manchester United.

Salford sell stake

“What AIG is doing with this club means so much,” Neville said on social media. “Giving us the platform to keep raising standards and build something that has real value to our players, staff and to our loyal supporters.

“On behalf of the club I would like to thank Peter Zaffino [AIG chief] for his continued commitment to Salford City FC. A few weeks ago I went to the US to meet Peter personally, and it was clear how much this meant to him and how invested he was in what we’re building at Salford City. 

“The opportunity to tap into AIG’s intelligence, innovation and leadership is extraordinary, and we’re looking forward to working together to take Salford City on a great journey.”

Salford City, currently sixth in the fourth tier of the English football pyramid, saw the termination of Neville’s brother Phil, as well as Ryan Giggs, Nicky Butt and Beckham, as directors of the club in October. Beckham is among those who have remained co-owners.

While the firm Project 92, listed on Companies House as the sole organisation with significant control in the club, saw Irish-American businessman Declan Kelly and former Jack Wills chairman Lord Mervyn Davies replace Phil Neville and Beckham as directors.

Committed partner

Zaffino said: “Salford City FC’s ownership group, led by Sir David Beckham, Gary Neville, Declan Kelly, and Lord Mervyn Davies, has strategically positioned the Club for tremendous success on and off the field, and AIG is very proud to be a committed partner with an ownership stake and long-term commercial agreement.

“Salford City FC embodies the values AIG stands for such as setting the standard, winning together and doing what’s right to support our communities.”

It follows investment in fellow football passion project Wrexham AFC – owned by Rob Mac and Ryan Reynolds – from Apollo Global Management.

Read more

Jeff Bezos closes in on Liverpool FC stake as FSG sale deal nears

Jeff Bezos, Amazon founder, in a blue suit and light shirt, speaking at a business event

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport
  • News

Categories

  • Sport Business
  • Business
  • Sport

People & Organisations

  • AIG
  • Apollo Global Management
  • David Beckham
  • football
  • Gary Neville
  • League Two
  • Project 92
  • Salford City
  • Salford City FC
  • Wrexham

Related Topics

  • Football

Trending Articles

  • Revolut takes flight with launch of new airport lounges

  • Grandparents fund university degrees to avoid inheritance tax net

  • It’s not just Jason Arday, most of sociology is a scam

  • Brompton Bicycle sues former adviser for ‘professional negligence’

  • IT consultant ordered to pay £50,000 after being accused of stealing Soho House members’ personal details

More from CityAM

  • Jeff Bezos closes in on Liverpool FC stake as FSG sale deal nears

    Sport Business
    Jeff Bezos, Amazon founder, in a blue suit and light shirt, speaking at a business event
  • Staveley planning ‘big property play’ as she closes in on West Ham stake

    Sport Business
    Smiling woman with blonde hair and black sunglasses in a black coat
  • Leeds United investor buys majority stake in Spanish football club

    Sport Business
    Happy male soccer player with beard and long hair in white uniform raising arms, smiling
  • Disney+ snaps up Gary Neville’s The Overlap and new Wayne Rooney hosted show

    Sport Business
    Gary Neville, former footballer and businessman, smiling in a black suit against a dark background
  • Where Mbappe will go if he breaks up with Nike

    Sport Business
    Kylian Mbappé in a blue France soccer jersey with number 10, celebrating a goal on a green field.
  • QPR owner Bhatia Liverpool investment could value club at $6bn

    Sport Business
    Liverpool FC crest on a red brick wall, illuminated by sunlight with tree shadows.
  • SailGP, rugby and PJL: Inside the new £50m budget sporting asset class

    Sport Business
    Getty Images logo on a digital screen, representing media and stock photography in a business news context
  • Championship club QPR selling stadium naming rights… on LinkedIn

    Sport Business
    Loftus Road stadium with THE GO-OUT LOFTUS STAND sign, floodlights, and sprinklers on the pitch.
CityAM Canada

Independent Canadian business, markets and economic journalism, published by CityAM Publishing in Toronto. Read our editorial standards and corrections policy.

CityAM Publishing, 3 Borden Street #301, Toronto, Ontario M5S 2M8, Canada.
Newsroom enquiries: contact the editorial desk.

Follow

LinkedInXRSSApple News

Sections

BusinessMarketsEconomyTechnologyPoliticsEnergyPropertyOpinion

Newsroom

About usEditorial standardsCorrectionsOur journalistsContact

Company

AdvertisePrivacy noticeTerms of useCookie preferences

© 2026 CityAM Publishing. All rights reserved.

PrivacyTermsCookiesContact

Nothing published on CityAM Canada constitutes investment advice or a recommendation to buy or sell any security. CityAM Canada is an independent Canadian edition and is not affiliated with any UK publication.