Skip to content
CityAM
Main navigation
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • Canada BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Government departments will look at cutting budgets to fund defence, minister says

      Getty Images collection showcasing diverse business professionals in a collaborative office environment, emphasizing teamw...

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
    • From our partners
      • The Morning Briefing: SBS x CityAM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Can football conquer the US? Why culture is key this World Cup

      GettyImages 2281127577 featuring a significant news event or business setting, capturing key moments and interactions

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      The best places to eat sandwiches in Lisbon, from bifanas to pregos

      Bifana do Afonsos famous bifana sandwich showcasing tender pork in a freshly baked roll with savory sauce.

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Latest Paper
Thursday 10 July 2025 7:00 am  |  Updated:  Wednesday 09 July 2025 1:55 pm

Hawk-Eye complaints at Wimbledon? You cannot be serious!

By: Ed Warner

Sports Business Columnist

Add as a preferred source on Google
This year's Wimbledon has seen two controversies over Hawk-Eye line calling
This year's Wimbledon has seen two controversies over Hawk-Eye line calling

Wimbledon’s Hawk-Eye controversies were human-made and technology’s role in refereeing sports will only grow, writes Ed Warner.

In the chalk dust v Hawk-Eye battle there can only be one winner. Traditionalists may hanker after a Wimbledon of line judges, temper tantrums, smashed rackets and John McEnroe questioning the seriousness of the umpire but in tennis, as in all sports, technology’s march is unstoppable.

That All England Club chair Debbie Jevans and her CEO were both pressed to defend this year’s inaugural use of tech to make all line calls was laughable. On the plus side for them, the hoo-hah over a couple of glitches is probably an indication that The Championships have otherwise been running smoothly. 

A Brit making it past the second Tuesday in the singles would have been a welcome distraction for the AELTC’s leadership, but responsibility for home-grown success anyway lies with the Lawn Tennis Association rather than Wimbledon’s organisers.

It is ironic that the first of two controversial Hawk-Eye incidents (Pavlyuchenkova v Kartal) was the result of human error. After all, the whole point of the exercise is to eliminate human frailty. Someone, though, needs to ensure the on switch is always depressed. 

The second (Fritz v Khachanov) also involved human interference, this time the inadvertent movement of a BBG – ball boy or girl, for those of you not up with your tennis acronyms.

That’s two cock-ups in, so far, 10 days of tennis across 18 courts. Last year there were 104,863 strokes played on the show courts alone in the fortnight of competition. 

Players want accuracy. Technology delivers it, provided operators aren’t asleep at the controls and BBG shuttles are accurately scoped by the techies.

Give it a few years and the ball boys and girls will doubtless be history too. Who will be first to patent a system to suck stray balls into courtside receptacles? James Dyson?

Broadcasters, by contrast, crave drama and controversy. Pundits across sport may rail against perceived flaws – human or technological – in officiating, but they need something to complain about to enliven their coverage and rouse their sofa-bound audiences.

It is here that the interests of fans and TV companies may diverge. What do I want as a spectator? Accuracy, yes, but also speed of decision-making. 

Enough with the slow choreography of the DRS in cricket, the laboured exchange between rugby referee and TMO, the interminable delay while the VAR draws their lines or the ref squints into a pitchside monitor. Please give us back spontaneity.

None of these delays are the fault of the technology (if blame can ever anyway be ascribed to lines of code). Strip away the human intervention and give us instantaneous results. In most cases, the computer has them before athletes and officials have taken their next breath.

In time, the role of officials in many arenas will be narrowed to on-field athlete control and subjective judgements in sports involving contact. 

Every delivery in cricket could be adjudicated by computer, umpires reduced to looking after the bowler’s cap, preventing damage to the wicket and de-escalating tension between players.

Read more

Wimbledon hikes prize money but refuses to bow to tennis stars’ demands

Getty Images logo on a business news website, showcasing media branding and editorial content integration

Athletics could have a field of play entirely devoid of officials. Football might put referee’s assistants out to pasture, or restrict their role to that of additional eyes and ears for their on-field boss who is focused purely on adjudicating contact.

Soon enough, sports dependent on judging will also replace humans with algorithms. Pity the judges in diving who award marks with the naked eye and no recourse to slow-motion replays. 

Why not feed the contours of a dive and its technical difficulty into a computer and let the software spew out a score based on instant analysis of imagery captured from multiple camera angles? 

Ditto gymnastics and dressage. Combat sports could use sensors and imagery to reduce the role of officials to stepping in to ensure safety.

This may all sound surreal, but it is a future that is almost upon us – and one that will not feel at all strange to younger generations raised on gaming, who can barely remember a time before Hawk-Eye and VAR. Chalk dust? What’s that?

Relive John McEnroe’s iconic 1981 Wimbledon rant here.

Captive pundit

My first thought on hearing Tim Henman describe criticism of the automated line call system as “utter garbage” was that he had to say that. After all, Henman is an All England Club main board member.

The BBC employs the former British No1 as one of its main tennis pundits, one of many examples across sport of stars with conflicts of interest pronouncing on events and athletes with which they have relationships. Usually, at some point during lengthy coverage, such conflicts are cited, but many at home will miss the reference. Viewer beware.

Such relationships are not without frustration on all sides. In my time in athletics there were occasions when members of the broadcast “talent” had formal relationships with the governing body and athletes which appeared to do nothing to temper on-air criticisms of the GB team. More fool us, I guess.

And while on the subject, it will be interesting to see whether the BBC employs Michael Johnson as one of its pundit roster for this summer’s World Athletics Championships given media reports that some of the athletes who will compete there are still awaiting payments for taking part in his curtailed Grand Slam Track series. Front Office Sports cites unpaid fees totalling $13m.

Flights of fancy

Fifa backed the right horses in cobbling together its expanded Club World Cup. Two heavyweight European teams will contest Sunday’s final. 

Both received $38.2m just for taking part, the biggest available sum in a tiered ranking that saw the qualifiers from Oceania pick up under a 10th of that amount for jetting into America. 

Only when Fifa treats all qualifiers equally, and the biggest clubs still want to turn up, will this World Cup have true credibility.

Ed Warner is chair of GB Wheelchair Rugby and writes his sport column at sportinc.substack.com

Read more

Heatwave ready! 9 best rooftop bars in Soho and Covent Garden

London rooftop bar with scenic views, located in Soho near Covent Garden, featuring stylish seating and vibrant city backdrop

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport

Categories

  • Sport Business
  • Business
  • Sport

People & Organisations

  • All England Club
  • Anastasia Pavlyuchenkova
  • BBC
  • Debbie Jevans
  • Fifa Club World Cup 2025
  • Grand Slam Track
  • Hawk-Eye
  • John McEnroe
  • Michael Johnson
  • Taylor Fritz
  • Tennis
  • Tim Henman
  • Wimbledon

Trending Articles

  • KPMG’s Summer Friday half-day rollback signals deeper woes for Big Four giants

  • Inflation expectations at record high in interest rates signal

  • London Tech Week sums up everything wrong with UK tech

  • KPMG report on AI found riddled with AI hallucinations

  • UK economy falters as deeper damage to growth to come

More from CityAM

  • Wimbledon hikes prize money but refuses to bow to tennis stars’ demands

    Sport Business
    Getty Images logo on a business news website, showcasing media branding and editorial content integration
  • Heatwave ready! 9 best rooftop bars in Soho and Covent Garden

    Life&Style
    London rooftop bar with scenic views, located in Soho near Covent Garden, featuring stylish seating and vibrant city backdrop
  • Wimbledon to serve strawberry flavoured fried chicken

    Life&Style
    Wimbledon-inspired dish featuring fried chicken paired with fresh strawberries on a plate, blending savory and sweet flavors.
  • Londonmaxxing: Queen’s start of top tennis year for capital

    Sport Business
    Breaking news concept with digital newspaper and global network graphics conveying information flow on a business website
  • Game, Set, Match: How brands can serve up lasting value at Queen’s

    Sport Business
    Breaking news concept with digital globe, network lines, and binary code representing global communication and data flow
  • London Sports Festival Serves Up Pickleball in New Street Square

    Partner
    Pickleball in Guildhall Yard last year as part of the launch of the London Sports Festival
  • Why investors will be keeping a close eye on rugby’s Nations Championship

    Sport Business
    GettyImages 2247278074 features a professional meeting with diverse business executives discussing corporate strategy in a...
  • Exclusive: Roland Garros star and ATP chief in £450,000 tennis fund raise

    Sport Business
    Breaking news event visual with diverse audience in a bustling city street, capturing vibrant urban atmosphere and energy
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
Copyright 2026 CityAM Limited