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      Can football conquer the US? Why culture is key this World Cup

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Formula 1

  • Podcast: Nvidia chief dismisses tech sell-off, Brewdog founder promises comeback, Hamilton calls for no more billionaires

    Podcast

    In today’s episode of CityAM’s Business As Usual podcast, we get stuck in the top stories of the day – from a catastrophic start to the week in the Asian markets to the ex-reality TV star making a killing off non-alcoholic spirits. City Editor Simon Hunt gives his round up on the major business [...]

    CityAM Business As Usual Podcast
  • Leclerc new Formula 1 deal gives $15bn Ferrari brand stability

    Sport Business

    Charles Leclerc’s new deal with Scuderia Ferrari will give the wider firm the stability needed to continue its valuation growth. The Monegasque first raced for the iconic Italian car maker in 2019 and yesterday penned a new multi-year deal with Ferrari that, if seen through to its conclusion, will see the 28-year-old represent the Scuderia [...]

    GettyImages 2274303563 showing a significant news event or business setting, illustrating key elements discussed in the ar...
  • New mixed gender trophy introduced for coming Hundred season

    Sport Business

    The Hundred will this season introduce a new team trophy as the franchise cricket tournament seeks to further expand its reach. The trophy, demonstrated at a kit launch at the Oval yesterday, will see men’s and women’s results combined, akin to a Formula 1 Constructors’ Championship that combines two driver performances. Fans will have the [...]

    Unfortunately, without specific details about the articles content or the images subject, its difficult to generate precis...
  • Former Red Bull boss Horner lands job at private equity fund targeting sport

    May 21, 2026

    Former Red Bull Racing team principal Christian Horner has become an advisor to private equity firm Oakley Capital on premium sport investments. The Brit left Red Bull last year after 20 years at the Formula 1 team and has been exploring a return to the sport through ownership. He reportedly teamed up with MSP Sports [...]

  • Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good

    May 18, 2026

    Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, CityAM can reveal. The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada. F1 Academy is an [...]

  • Premier League + and why owning the broadcast isn’t owning the fan

    May 17, 2026

    The Premier League and Uefa’s moves into streaming platforms misunderstand the way fans want to consume football, says George Gilmore. In the last few months, the two leading lights in global club football, the Premier League and Uefa, have announced they will be launching direct-to-consumer broadcast offerings. In so doing, a revolutionary, if predictable, moment [...]

  • F1 Arcade, curling and axes: Inside London’s sport experience economy

    May 14, 2026

    Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]

  • ExpressVPN talk Spurs sponsor deal, Brooklyn Nets and esports

    May 12, 2026

    Tottenham Hotspur are facing the loss of a key sponsor next season, with ExpressVPN possibly “taking a break from the Premier League” as their two-year deal with the relegation-threatened club comes to an end. The deal, signed in 2024, concludes this month with Spurs hovering just above the relegation zone. The north London club or [...]

  • Cadillac F1 forced to fix phone ‘issue’ to satisfy FIA cost cap protocol

    May 11, 2026

    It can be hard getting up to speed when you are the newest team on the grid in Formula 1, as Cadillac bosses have found. The US team, who joined F1 this year, are yet to win a point in their first four races – and off the track they have experienced the odd hiccup [...]

  • Formula 1’s reaction to season disruption a lesson for Fifa World Cup

    May 10, 2026

    Formula 1 is firmly back on track but the consecutive Bahrain and Saudi Arabian race cancellations, the result of events in the Middle East, have highlighted how quickly established sporting fixtures can face significant disruption.  The cost of the decision to cancel both races, given the potential risk to safety of staff working in the [...]

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