Why brands can learn from sports teams about earning fandom November 18, 2025 Brands shouldn’t start imitating sports teams but they do need to understand how fandom makes them so powerful, writes Sarah Hackett. Inflation, tough market conditions and uncertainty around the upcoming Budget are forcing us to make challenging financial choices. Two-thirds of consumers now say that price matters far more than it did before. Our loyalty [...]
Formula 1 financial world on brink of change, says motorsport boss November 17, 2025 Toto Wolff’s minority stake sale in Mercedes could start a domino effect across Formula 1, according to the chief of motorsport’s global trade association. The Austrian is in talks to offload five per cent of Mercedes – which he co-owns equally with the car manufacturer and Ineos billionaire turned Manchester United investor Sir Jim Ratcliffe [...]
Amex cites sponsorship strategy for Gen Z and Millennial credit card surge November 14, 2025 The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive [...]
Wolff Mercedes stake sale will have impact on value of Formula 1 November 12, 2025 The valuation placed on Formula 1 team Mercedes after co-owner Toto Wolff’s interest in reducing his stake will have a welcome impact on the overall worth of the sport, experts have suggested. Wolff co-owns the outfit – officially titled Mercedes AMG Petronas F1 Team – equally with the eponymous German car manufacturer and Ineos billionaire [...]
Formula 1 and The Hundred offer lessons in governance for fragmented likes of rugby November 1, 2025 To succeed, sports need governance structures that empower one entity to steer it, as in Formula 1, The Hundred and SailGP, writes Nevin Truesdale. The increasing commercialisation of sport has seen historical governance structures come under scrutiny. As in any business, governance structures are central to the ability to evolve in response to a changing [...]
Massa £64m damages case against F1 and Ecclestone set for court this week October 28, 2025 Legal action over the controversy of the F1 2008 crash, dubbed ‘crashgate’, is set for the English High Court this week, where a judge will hear allegations from Felipe Massa that the aftermath cost him the 2008 Championship. Brazilian driver Massa competed in F1 from 2002 to 2017, serving with several teams, notably Ferrari. During [...]
Aston Martin F1 loses £190m in five years October 22, 2025 Aston Martin F1’s most recent loss of £46m has pushed their cumulative five-year deficit to £190m. The Lawrence Stroll-owned Formula 1 team saw revenue rise by 16 per cent for the financial year to 31 December 2024 while cost of sales also rose. But the pit garage housing both Fernando Alonso and Stroll’s son Lance [...]
F1 chief defends blockbuster $700m Apple TV deal October 20, 2025 Cadillac chief Dan Towriss has defended Formula 1’s blockbuster new $700m media rights deal with Apple. The tech giant, whose digital arm streams Major League Soccer, signed a five-year deal for the US rights from 2026 last week reported to be worth over £500m, gazumping an ESPN offer for $90m per season. But the agreement [...]
Luxury brands in sport: F1 leading the way, but for how long? October 5, 2025 Take one minute to watch some of the Formula 1 Singapore Grand Prix this weekend and you’ll struggle not to lock eyes with a luxury brand being splashed on an advertising hoarding or chassis panel. One year ago this month LVMH – parent company of the likes of Louis Vuitton, Dior, Moet & Chandon, Tiffany [...]
No Limits Tour: Cliff diving, Tom Daley and the TikTokification of sport October 4, 2025 When launching a new sports property it helps to have one of the biggest names in the game lend their support and, in diving, they don’t come much bigger than Tom Daley. So it was a timely boost to the No Limits Tour Cliff Diving Championship that former Olympic champion Daley agreed to appear in [...]