Formula 1 commercial arm sees profits dip but still makes £250m September 23, 2025 Formula 1’s commercial arm saw profits fall by five per cent last year, but still managed to be over £250m to the good. Formula One World Championship Limited, which holds the exclusive commercial rights to the globetrotting motor racing series, posted a profit of £251.7m for the year ending 31 December 2024, down £14.5m from [...]
Why Guenther Steiner bought a MotoGP team after F1 exit September 23, 2025 Richard Coleman and Guenther Steiner appear to cut very different characters. Both former four-wheel racing bigwigs, Coleman was mainly in touring cars while Steiner’s cameo as Haas F1’s founding team principal saw him become a star of Netflix’s Drive to Survive. Now the pair have teamed up with Ikon Capital to acquire the Tech3 MotoGP [...]
Horner leaves Red Bull with £80m pay-off as F1 return touted September 22, 2025 Former Red Bull Racing team principal Christian Horner officially severed all ties with the Formula 1 team on Monday, insisting his two decades at the team had been “an honour and privilege”. Horner, married to Spice Girl Geri Halliwell, was sacked by the team in July and leaves the Milton Keynes outfit amid rumours he [...]
SailGP to announce expansion team in coming weeks September 11, 2025 The expanding SailGP sailing series will announce details of a 13th team in the “coming weeks” before adding a 14th in 2027. The Formula 1 of water has an eclectic mix of celebrity, brand and private owners and will see two further teams join the regatta series in the coming years. Two years ago there [...]
Boxpark to feature at British Grand Prix after Silverstone deal September 11, 2025 Well-known London chain Boxpark will next year have a presence at the Formula 1 British Grand Prix after signing a deal with Silverstone. The partnership, described as “landmark” by both parties, will see Boxpark “deliver a festival-style fan experience” at the race track, which attracts around 500,000 across the British Grand Prix week. It builds [...]
Carlyle announce deal with Formula 1 team Red Bull September 9, 2025 Global investment firm Carlyle has announced a multi-year strategic partnership with Formula 1 team Red Bull in a first-of-its-kind deal. The Nasdaq Carlyle Group, with a market cap of $23bn, will use its partnership with the Formula 1 team title sponsored by Oracle to “open new avenues” for engagement, global connectivity and technology. And their [...]
How do brands pick the right sport sponsorships? September 9, 2025 Partnerships and deals are core elements to the sports sector, so how do brands pick the right sponsorships? It is easy to get lost in the seemingly endless numbers of sponsors littering sport. From the tiniest piece of Formula 1 carbon crowded with brand names to the vast displays plastered across some of the country’s [...]
F1: McLaren stake sale values team at record $5bn September 3, 2025 McLaren’s 30 per cent stake sale values the Formula 1 team at north of $5bn, according to sources close to the deal. Majority shareholders Mumtalakat, the Bahraini sovereign wealth fund, and UAE-based investment group CYVN Holdings this week completed the purchase of all shares they did not already own to acquire 100 per cent of [...]
Formula 1’s popular F1 Arcade signs first franchise deal after $130m raise September 3, 2025 Formula 1’s popular F1 Arcade product has this morning announced its first franchise agreement, with the viewing and gaming hub set to hit the Iberian Peninsula. F1 Arcade’s flagship location is at One New Change in St Paul’s, but the Formula 1 affiliated experiential hospitality offering also has sites in Birmingham, as well as Boston, [...]
Formula 1 profits sustainable despite cap increase, says Mercedes team CFO September 3, 2025 Mercedes-AMG Petronas F1 Team CFO Russell Braithwaite on maintaining profitability in Formula 1 amid cost cap changes and how the team’s partnership with SAP will help. Formula 1’s cost cap has helped to herald a new era of profitability, with strict limits on spending allowing teams to generate a surplus from the sport’s explosion in [...]